Microsoft InvestMicrosoft
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Related Products
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About
Cadent Advanced TV Platform is purpose-built for the evolving world of television. Designed to help at every stage of your workflow—identifying targets, finding supply, analyzing campaigns, fine-tuning for the future—it provides the tools you need to make the most of your media investment. Understand your audience, and reach them wherever they watch. Maximize reach, optimize campaigns in-flight, and deduplicate audiences with the help of machine learning. Connect reporting back to business KPIs and performance metrics. Streamline the way you sell and orchestrate data-driven campaigns across your media properties. Cookieless and fully privacy compliant, Cadent Viewer Graph precisely defines TV audiences and ties them back to their data and devices—so you can finally make the cross-screen connections your brand requires. Cadent was made to take on the challenge of TV advertising, with the tech and the expertise to help you drive awareness, traffic, and sales—today.
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About
Microsoft Invest is a demand-side platform built for the future of video advertising. With an integrated platform advantage and a focus on data-driven performance, Invest enables you to engage audiences on all screens and drive business results. An intuitive and graphics-based approach to deal discovery and activation, offering access to curated premium deal catalogs and more visibility into deal inventory than you’ve ever had before. Discover exclusive curated catalogs created by premium data owners and available off-the-shelf to reach audiences at scale. Reach more than a billion users with Microsoft’s valuable audiences, including millions you may not be reaching anywhere else. Gain confidence in campaign planning, focusing on the data that matters to you before you go live. Plan cross-channel, boost digital investments, find the right audience and discover premium inventory, eliminate planning and buying silos.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Companies and marketing teams looking for a brand advertising data-driven solutions for buying and selling TV advertising
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Audience
Companies interested in a tool to engage audiences and drive business results
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCadent
Founded: 2005
United States
cadent.tv/platform/
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Company InformationMicrosoft
Founded: 1975
United States
about.ads.microsoft.com/en/solutions/technology/microsoft-invest-dsp
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Categories |
Categories |
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Integrations
Affinity Solutions
Bing
Catalina
LinkedIn
Microsoft Advertising
Microsoft Edge
Placements.io
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Integrations
Affinity Solutions
Bing
Catalina
LinkedIn
Microsoft Advertising
Microsoft Edge
Placements.io
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