Beachfront

Cadent Advanced TV Platform is purpose-built for the evolving world of television. Designed to help at every stage of your workflow—identifying targets, finding supply, analyzing campaigns, fine-tuning for the future—it provides the tools you need to make the most of your media investment. Understand your audience, and reach them wherever they watch. Maximize reach, optimize campaigns in-flight, and deduplicate audiences with the help of machine learning. Connect reporting back to business KPIs and performance metrics. Streamline the way you sell and orchestrate data-driven campaigns across your media properties. Cookieless and fully privacy compliant, Cadent Viewer Graph precisely defines TV audiences and ties them back to their data and devices—so you can finally make the cross-screen connections your brand requires. Cadent was made to take on the challenge of TV advertising, with the tech and the expertise to help you drive awareness, traffic, and sales—today.

For streaming media services, video publishers, vMVPDs, media agencies and brands, OTT technology vendors, adtech and media startups. Holistic video monetization solution on any platform and device. Universal auction providing best yield compared to legacy waterfall ad serving. Direct, programmatic, and third party demand and supply management. Set up your inventory to match your business needs: structure by day part, channel, premium and scatter spots, etc. Leverage the built-in creative library, transcoding, sound normalization and delivery mechanisms to provide the viewers with non-intrusive ad UX. Transact both with programmatic buyers and direct advertisers using built-in OpenRTB and tag-based integration pipes. Understand your avails and performance using built-in verbose reporting tools. Create a private, curated video inventory marketplace for efficient direct media buying.