Adoppler
For streaming media services, video publishers, vMVPDs, media agencies and brands, OTT technology vendors, adtech and media startups. Holistic video monetization solution on any platform and device. Universal auction providing best yield compared to legacy waterfall ad serving. Direct, programmatic, and third party demand and supply management. Set up your inventory to match your business needs: structure by day part, channel, premium and scatter spots, etc. Leverage the built-in creative library, transcoding, sound normalization and delivery mechanisms to provide the viewers with non-intrusive ad UX. Transact both with programmatic buyers and direct advertisers using built-in OpenRTB and tag-based integration pipes. Understand your avails and performance using built-in verbose reporting tools. Create a private, curated video inventory marketplace for efficient direct media buying.
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Airtory
Airtory is a Creative Management Platform that allows advertisers to build high-performing and engaging rich media display ads within minutes. Engage your prospects, ensure better and higher ROI, and improve brand engagement with Airtory's easy-to-build rich media ads!
We have 500+ templates across desktop, mobile, native, and interactive video (although we can build bespoke templates for only you to use, or we've found a way to ingest ads built in Google Web Designer and run them as Airtory tags, for those very custom one-offs). These can easily be implemented across DSPs or on direct publishers.
Last but not least, Airtory has additional features that can elevate your Rich Media campaigns to the next level. Create hyper-personal ads with Airtory’s DCO suite or leverage our Landing Page Builder to incorporate it as an offering in your next campaign.
In short, we are a faster, cheaper, easier, and more nimble provider within the ad creation/monetization vertical.
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Proximic by Comscore
Proximic by Comscore is a division of Comscore that provides programmatic targeting solutions for advertisers, agencies, and publishers. Proximic by Comscore offers privacy-centric targeting solutions designed for today's advertising landscape. Their advanced contextual intelligence allows media buyers to reach target audiences without relying on user identifiers, enhancing targeting scale and precision. For media sellers, Proximic provides inventory curation tools aimed at maximizing audience monetization and attracting more buyers. The platform integrates seamlessly with various programmatic platforms, enabling activation of segments in the platform of choice. Proximic leverages Comscore's extensive data assets, including a double opt-in digital panel of over 2 million persons, data from 75 million TVs, 100 million connected TV devices, and over 350,000 proprietary topics.
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Cadent
Cadent Advanced TV Platform is purpose-built for the evolving world of television. Designed to help at every stage of your workflow—identifying targets, finding supply, analyzing campaigns, fine-tuning for the future—it provides the tools you need to make the most of your media investment. Understand your audience, and reach them wherever they watch. Maximize reach, optimize campaigns in-flight, and deduplicate audiences with the help of machine learning. Connect reporting back to business KPIs and performance metrics. Streamline the way you sell and orchestrate data-driven campaigns across your media properties. Cookieless and fully privacy compliant, Cadent Viewer Graph precisely defines TV audiences and ties them back to their data and devices—so you can finally make the cross-screen connections your brand requires. Cadent was made to take on the challenge of TV advertising, with the tech and the expertise to help you drive awareness, traffic, and sales—today.
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