CTM vs. Variphy Comparison


CTM CallTrackingMetrics	Variphy	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About Variphy is the preferred analytics and management platform for Cisco Collaboration. Variphy provides all the functions you need in a single pane of glass. We built our products and features with the feedback and requests of Unified Communications professionals like you. Discover what’s possible with Variphy: - Dashboards, UCCX Wallboards, & Widgets - CUCM CDR Reporting & Call Analytics - UCCX Reporting & Analytics - Cisco CUBE CDR Reporting - Variphy Cloud - Webex Calling Reporting & Analytics - Zoom Phone Reporting & Analytics -Microsoft Teams Reporting & Analytics - Remote Phone Control, Macros, & Broadcast - Change Management & As-Built Reporting - DN & DID Inventory Management - Enhanced Consulting Services
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Supported Mac Not Supported Linux Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Healthcare, Education, Government, Finance, Manufacturing, High-tech
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 4.8 / 5 features 5.0 / 5 design 4.8 / 5 support 5.0 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros We have had Variphy , Call Reporting & Analytics software, for almost 10 years. I love the ease of use for quick reports on phone extension call data. Also, I really like the widgets for our call centers that shows a quick snapshot of our call activity that we have setup for a daily, weekly and monthly basis. The great thing is I can send a link to my managers showing the graphical data which they can easily review and check the statistics without connecting to the server. The Variphy Support Team is great and easy to work with. They just helped me migrate my entire Variphy systems over to our new server. It went super smooth! Another nice benefit is they continue to add functionality and options multiple times a year and for no added cost. We really like the reporting (automated and wallboards), the overall functionality for DID management, and the remote management of our Cisco phones. We have used Variphy for over 5 years at this point and they have continued to roll out new features that we find useful and they have listened to our customers. Remote Control for IP phones is the main reason we got this software. Easy reports configuration. Tons of documentation on website. Support service fast and friendly. The speed it took to resolve my issue with a certificate on the Variphy server. Variphy support is top notch and always ready to assist. Multiple phone systems feeding to a single CDR repository. Contact Center reports that help team leads anticipate staffing needs. Easy to configure and use Remote Phone Control helps troubleshoot and identify issues on a globally distributed system. Cons I have not had an negative experiences with Variphy. The biggest con for me would be the learning curve with what the specific fields are called within reporting. I have used the system for a long time and it took some adjustments but the software has adapted and the support team at Variphy is always willing to help. I don't really understand the how to use the widgets, but i have not looked into any documentation so maybe that's just me. I do wish that Variphy had more reporting on the Cisco CCX custom variables. The web interface takes a fair bit of training for people who only use the system occasionally. Navigation isn't always intuitive for non-technical admins.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Variphy Founded: 2004 United States variphy.com
Alternatives Phonexa		Alternatives VoIP Detective
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CallFinder		Expo XT UC Analytics Metropolis Technologies
JustCall JustCall.io		Akkadian Provisioning Manager Akkadian Labs
Aircall View All		InGenius Upland Software View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Call Accounting Supported Call Center Supported Call Tracking Supported Contact Center as a Service (CCaaS) Supported
Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Show More Features Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Call Center Features Blended Call Center Not Supported Call Logging Not Supported Call Recording Not Supported Call Scripting Not Supported Campaign Management Not Supported Database Not Supported Escalation Management Not Supported Inbound Call Center Not Supported IVR / Voice Recognition Not Supported Manual Dialer Not Supported Outbound Call Center Not Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Not Supported Real-time Chat Not Supported Reporting/Analytics Supported Show More Features Call Accounting Features By-Extension Reporting Supported Call Duration Supported Call Monitoring Not Supported Call Volume Supported Caller Identification Supported Inbound Reporting Supported Outbound Reporting Supported Unattended Call Management Supported Who Answered Log Supported
Integrations Adobe Marketo Measure Supported AgencyAnalytics Supported Constant Contact Lead Gen & CRM Supported DenGro Supported Facebook Supported HubSpot CRM Supported Mailchimp Supported Marin Software Supported MeisterTask Supported Optimizely One Supported Rank Ranger Supported Salesforce Supported Shopify Supported Stackreaction Supported Stripe Supported Wix Supported Zapier Supported Zoho CRM Supported Zoom Phone Not Supported Show More Integrations View All 47 Integrations		Integrations Adobe Marketo Measure Not Supported AgencyAnalytics Not Supported Constant Contact Lead Gen & CRM Not Supported DenGro Not Supported Facebook Not Supported HubSpot CRM Not Supported Mailchimp Not Supported Marin Software Not Supported MeisterTask Not Supported Optimizely One Not Supported Rank Ranger Not Supported Salesforce Not Supported Shopify Not Supported Stackreaction Not Supported Stripe Not Supported Wix Not Supported Zapier Not Supported Zoho CRM Not Supported Zoom Phone Supported Show More Integrations View All 6 Integrations
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