CTM vs. NiCE CXone Mpower Comparison


CTM CallTrackingMetrics	NiCE CXone Mpower NiCE	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About NiCE CXone Mpower is an AI-first customer experience platform designed to improve CX at scale. It unifies experience automation, AI agents, knowledge management, and analytics into a single, secure platform. The platform uses purpose-built CX AI models to resolve customer needs instantly and proactively. NiCE enables businesses to automate customer intent from initial interaction through fulfillment. With real-time dashboards and reporting, organizations gain visibility into AI-driven CX performance and outcomes. The platform integrates seamlessly with existing enterprise technologies through hundreds of prebuilt integrations. Trusted by global brands, NiCE powers billions of customer interactions each year with measurable business impact.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience NiCE CXone Mpower is ideal for large enterprises, contact centers, and CX leaders seeking an AI-first platform to automate, scale, and optimize customer experience across voice and digital channels
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Supported		API Offers API Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 4.5 / 5 ease 5.0 / 5 features 5.0 / 5 design 4.5 / 5 support 4.5 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros Reporting has been very easy to use and always accurate. The reports also offer really nice graphical interfaces to make it easy for the user. The dashboards are really easy to configure. NICE inContact helps in optimising workforce, routing, automation and analytics. Very fast responder and act smarter. Scalable and Secure tool. Our team performance has been improved. Easily integrate with CRM. Distribute calls automatically. Cons The auto reports it generates are really not so easy to digest. I think the auto-generated reports can use some work to look like their other data charts. Spreadsheets are boring and some color and graphs will add some excitement. Very easy to use and navigate. No cons till now found.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information NiCE Founded: 1986 United States www.nice.com
Alternatives Phonexa		Alternatives QEval Etech Global Services
CloudTalk		CTM CallTrackingMetrics
CallFinder		CloudTalk
JustCall JustCall.io		Genesys Cloud CX Genesys
Aircall View All		Five9 View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories AI Customer Service Supported AI Customer Support Agents Supported AI Dialers Supported AI Voice Agents Supported Auto Dialer Supported Call Center Supported Call Center Infrastructure (CCI) Supported Call Recording Supported Contact Center as a Service (CCaaS) Supported Contact Center Quality Assurance Supported Customer Service Supported Experience Orchestration Supported Help Desk Supported IVR Supported Journey Orchestration Supported Knowledge Management Supported Predictive Dialer Supported Sales Dialers Supported Telephony Supported Workforce Management Supported Workforce Optimization (WFO) Supported
Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Show More Features Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Supported Progressive Dialer Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Supported Event Triggered Recording Supported File Transfer Supported Instant Retrieval Supported On-Demand Recording Supported Recording Bookmarking Supported Scheduled Recording Supported Screen Activity Recording Supported Video Call Recording Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Show More Features Auto Dialer Features Call Center Management Supported Call Recording Supported Call Reporting Supported Call Scripting Supported Lead Management Supported Power Dialer Supported Predictive Dialer Supported Preview Dialer Supported Progressive Dialer Supported Surveys Supported Customer Service Features Alerts / Escalation Supported Appointment Management Supported Call Center Management Supported Email Management Supported Knowledge Base Supported Live Chat Supported Performance Metrics Supported Queue Management Supported Self Service Portal Supported Social Media Integration Supported Surveys & Feedback Supported Virtual Assistant Supported Workflow Management Supported Help Desk Features Alerts / Escalation Supported Automated Routing Supported Community Forums Supported Customizable Branding Supported Document Storage Not Supported Email Integration Supported Incident Management Supported Interaction Tracking Supported IT Asset Management Not Supported Knowledge Base Supported Known Issue Management Supported Live Chat Supported Multi-Channel Communication Supported Multiple Brands / Products Supported Network Monitoring Supported Real-time Chat Supported Self Service Portal Supported Service Level Agreement (SLA) Management Supported Ticket Management Supported Predictive Dialer Features Call Monitoring Supported Call Recording Supported Call Results Supported Call Transfer Supported Callback Scheduling Supported Campaign Specific Caller ID Supported Contact Management Supported FCC Compliance Supported FTC Compliance Supported Lead Capture Supported Lead Management Supported Telephony Features Auto-Dialer Supported Call Center Management Supported Call Monitoring Supported Contact Management Supported Inbound Reporting Supported IVR / Voice Recognition Supported Outbound Reporting Supported Predictive Dialer Supported Telemarketing Management Supported Voice & Data Integration Supported VoIP Supported Workforce Management Features Budgeting & Forecasting Supported Contractor Management Supported Employee Lifecycle Management Supported Labor Projection Supported Performance Appraisal Supported Recruiting Management Supported Scheduling Supported Skills Tracking Supported Time & Attendance Supported Variable Workforce Supported
Integrations Gong Supported Salesforce Supported Zendesk Supported Adobe Marketo Measure Supported CA Flowdock Supported Constant Contact Lead Gen & CRM Supported Espressive Barista Not Supported Firefly Not Supported HubSpot Customer Platform Supported Mixpanel Supported Mobile2CRM Not Supported NetSuite CRM Not Supported NiCE Employee Engagement Manager (EEM) Not Supported Rake Not Supported SAP CRM Not Supported Switchbird Supported USU Knowledge Management Not Supported VWO Testing Supported Vergic Engage Not Supported Webex Connect Not Supported Show More Integrations View All 47 Integrations		Integrations Gong Supported Salesforce Supported Zendesk Supported Adobe Marketo Measure Not Supported CA Flowdock Not Supported Constant Contact Lead Gen & CRM Not Supported Espressive Barista Supported Firefly Supported HubSpot Customer Platform Not Supported Mixpanel Not Supported Mobile2CRM Supported NetSuite CRM Supported NiCE Employee Engagement Manager (EEM) Supported Rake Supported SAP CRM Supported Switchbird Not Supported USU Knowledge Management Supported VWO Testing Not Supported Vergic Engage Supported Webex Connect Supported Show More Integrations View All 61 Integrations
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