CTM vs. Moneypenny Comparison


CTM CallTrackingMetrics	Moneypenny	+	+
Visit Website	Learn More Update Features	Add To Compare	Add To Compare



About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About Moneypenny (formerly VoiceNation) is a comprehensive phone answering service that provides businesses with professional, 24/7 call handling, live chat support, and omnichannel customer service solutions. Their team of highly trained receptionists offers tailored support for a wide range of industries, ensuring that businesses never miss an opportunity. In addition to traditional call handling, Moneypenny also offers an innovative AI Receptionist solution, which uses generative AI to provide natural, conversational interactions, seamlessly transferring to human receptionists when needed. With flexible plans, including options for call transfers, scripted responses, CRM integration, and bilingual services, Moneypenny helps businesses optimize customer interactions and focus on core operations.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Moneypenny is ideal for small to medium-sized businesses, enterprises, and industries that require reliable, round-the-clock customer service, call answering, and live chat solutions, with the added flexibility of an AI Receptionist that combines AI automation with human support
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing $56 per month (20% off deal) $56 per month (20% off deal for life) Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros How easy it is to get going. The staff do a lot to help you which is beneficial in the early days. I moved from a human answering service to this and was a bit sceptical but I am now sold and my customers are happy. Cons Unsure yet - the pricing is a little confusing at first as they offer human overflow which is priced differently
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information Moneypenny Founded: 2000 United Kingdom www.moneypenny.com/us/
Alternatives Phonexa		Alternatives ServiceForge
CloudTalk		Smith.ai
CallFinder		AnswerForce
JustCall JustCall.io		eVoice j2 Global
Aircall View All		AnswerConnect View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Answering Services Supported America’s best receptionists following your custom script to ensure you never miss a call and have the time to get on with what you do best. Call Center Supported Our team of highly-trained receptionists answer your calls exactly as if based in your business and provide your customers with an amazing service experience, day or night. Call Forwarding Supported Work from anywhere with our receptionists seamlessly forwarding important business calls to you and your team whenever you need. Legal Answering Supported Our professional and experienced legal receptionists know exactly how to represent your law firm and help you achieve your business goals, by capturing valuable inquiries and ensuring you’re always ‘open for business’. Live Chat Supported Have our highly-trained Live Chat agents, combined with specialist technology, responding to and converting your web chats into customers. Managed Live Chat Supported Have our highly-trained Live Chat agents, combined with specialist technology, responding to and converting your web chats into customers. Virtual Receptionist Supported Have America’s best virtual receptionists acting as a seamless extension of your team 24/7, capturing inquiries and making your customers smile.
Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Show More Features Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Call Center Features Blended Call Center Not Supported Call Logging Not Supported Call Recording Not Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Not Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Show More Features Live Chat Features Canned Responses Supported Customizable Branding Supported Geo Targeting Not Supported Offline Form Supported Proactive Chat Supported Screen Sharing Not Supported Third Party Integration Not Supported Transfers / Routing Supported Website Visitor Tracking Supported
Integrations Zapier Supported Adobe Marketo Engage Supported DenGro Supported Easyflow Supported Google Ads Supported HubSpot CRM Supported HubSpot Customer Platform Supported Mailchimp Supported MeisterTask Supported Nekton.ai Supported Optimizely One Supported Ours Privacy Supported Rank Ranger Supported Salesforce Supported SendGrid Supported Slack Supported Snapchat Supported Unbounce Supported VWO Testing Supported Zendesk Supported Show More Integrations View All 47 Integrations		Integrations Zapier Supported Adobe Marketo Engage Not Supported DenGro Not Supported Easyflow Not Supported Google Ads Not Supported HubSpot CRM Not Supported HubSpot Customer Platform Not Supported Mailchimp Not Supported MeisterTask Not Supported Nekton.ai Not Supported Optimizely One Not Supported Ours Privacy Not Supported Rank Ranger Not Supported Salesforce Not Supported SendGrid Not Supported Slack Not Supported Snapchat Not Supported Unbounce Not Supported VWO Testing Not Supported Zendesk Not Supported Show More Integrations View All 1 Integration
		Claim Moneypenny and update features and information Claim Moneypenny and update features and information