CTM vs. LiveCall Comparison


CTM CallTrackingMetrics	LiveCall	+	+
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About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.		About LiveCall is the most effective way to turn potential customers into qualified sales calls from 6+ touchpoints. Engaging website visitors when they’re hottest and turning them into instant or scheduled calls. Whether you’ve got a sales call center or a small inside sales team, Gain more inbound sales calls & higher revenue per call - via Widget, Forms, Lead Ads, Chatbot, mails, SMS and more. Take your call generation to the next level. LiveCall provides more than callback and call tracking. Our software give you everything you need to improve call generation, response time, sales results and efficiency of your team. Whether you’ve got a sales call center or a small inside sales team, LiveCall is the fastest and easiest way to get more qualified sales calls and drive conversion.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Supported Chromebook Not Supported
Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.		Audience Organization and companies
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported		API Offers API Not Supported
Screenshots and Videos View more images or videos		Screenshots and Videos View more images or videos
Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported		Pricing $0.29 Pay-per-call - You pay from 0.29 $ for a successfully completed connection, taking into account the effectiveness of your sales conversion, without any implementation costs or subscriptions. Price depends on type of service and number of calls. All features included for all of users. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews		Reviews/Ratings Overall 5.0 / 5 ease 4.5 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.		Pros & Cons from Real Users Pros Hight quality product. Excellent service & great communication. I highly recommend LiveCall to any business that is trying to convert more website traffic into clients. Great customer support (way better experience than we had with other, similar softwares) & very flexible technology. Very light javascript. Cons I have been a client for several years. Big fan! Any issue I have ever had has been resolved quickly. Without LiveCall team we probably wouldn't be able to set everything by our own, but they are really helpful.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported		Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com		Company Information LiveCall Founded: 2015 Poland livecall.io
Alternatives Phonexa		Alternatives CallScaler
CloudTalk		Limecall PurpleRain Technologies
CallFinder		Calldrip
Call Center Studio		Novocall
Prodigal Prodigal Technologies View All		CallPage View All
Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported		Categories Call Tracking Supported Inside Sales Supported Lead Capture Supported Lead Generation Supported
Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported		Call Tracking Features Call Log Not Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Not Supported IVR / Voice Recognition Supported Keyword Tracking Not Supported Show More Features Inside Sales Features Auto-Dialing Supported Call List Management Supported Call Recording Supported Campaign Management Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Supported Lead Scoring Supported Performance Management Supported Lead Capture Features Business Card / Badge Scanning Supported Dashboard Supported Data Extraction Supported Lead Distribution Supported Lead Notifications Supported Lead Nurturing Supported Lead Qualification Supported Lead Scoring Supported Online Forms Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Supported
Integrations Facebook Supported Google Analytics Supported Salesforce Supported Shopify Supported Unbounce Supported WordPress Supported Zapier Supported Acquisio Supported Axis LMS Supported CA Flowdock Supported Constant Contact Lead Gen & CRM Supported HubSpot CRM Supported Landingi Not Supported Leadpages Not Supported Lightning Step Supported Marin Software Supported MeisterTask Supported Switchbird Supported Wix Supported WooCommerce Not Supported Show More Integrations View All 47 Integrations		Integrations Facebook Supported Google Analytics Supported Salesforce Supported Shopify Supported Unbounce Supported WordPress Supported Zapier Supported Acquisio Not Supported Axis LMS Not Supported CA Flowdock Not Supported Constant Contact Lead Gen & CRM Not Supported HubSpot CRM Not Supported Landingi Supported Leadpages Supported Lightning Step Not Supported Marin Software Not Supported MeisterTask Not Supported Switchbird Not Supported Wix Not Supported WooCommerce Supported Show More Integrations View All 14 Integrations
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