CTM

CTM

CallTrackingMetrics
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About

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

About

Heylee is an AI-powered revenue intelligence platform for high-volume B2C contact centers. It analyzes customer calls and chats to uncover intent, friction points, churn risk, service gaps, and revenue opportunities then turns those insights into action through intelligent automation and real-time agent guidance.Across voice, CRM, WhatsApp, SMS, and email, Heylee gives CX and revenue teams a unified view of conversation performance. It helps them detect recurring customer issues, understand why conversions are lost, identify at-risk customers, and surface conversations that need fast attention. Teams can automate routine workflows, route cases, support agents with relevant context, and escalate customers to a human when needed. Built for high-volume consumer operations, Heylee reduces repetitive work while improving response quality, conversion, retention, and operational visibility. Custom workflows and integrations adapt the platform to each team’s systems and customer journey.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Audience

High-volume B2C contact centers, customer experience teams, revenue teams, consumer businesses, and enterprises managing customer interactions across voice and digital channels.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Version Not Supported
Free Trial Supported

Pricing

$600/month
Pay as You go
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.4 / 5
support 4.8 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros from Real Users

Pros

  • This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
  • The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
  • Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
  • It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
  • CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.

Pros & Cons from Real Users

Pros

  • What I liked most about Heylee is that it goes beyond simply recording or summarizing customer conversations. The platform helps turn conversations into useful insights that teams can actually act on. I found the way it brings together customer context, recurring themes, and important signals particularly useful. The interface is also straightforward to understand, and the insights can help teams identify customer concerns and opportunities without having to manually go through every conversation.

Cons

  • Because the platform is so customizable, it can take some initial time to figure out how you want to structure it for your specific use case. There are a lot of possibilities, so teams may need some experimentation before settling on the workflows, signals, and configurations that work best for them. A more guided onboarding experience and additional ready-to-use templates for common use cases would make the initial setup even easier.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

CallTrackingMetrics
Founded: 2012
United States
www.ctm.com

Company Information

Heylee
Founded: 2026
India
www.heylee.ai

Alternatives

Alternatives

OptiCall

OptiCall

OptiCall Solutions
JustCall

JustCall

JustCall.io
Zoom Revenue Accelerator

Zoom Revenue Accelerator

Zoom Communications

Categories

Categories

Conversation Intelligence Features

Account Health Alerts Not Supported
AI Insights Supported
Call Analytics Supported
Call Recording Supported
Call Recording Cloud Storage Supported
Call Snippets Supported
Call Transcription Supported
Call/Meeting Sharing Not Supported
Sales Coaching Supported
Topic Tags Not Supported
Topic-Based Analytics Not Supported
Video Conferencing Analytics Not Supported
Win/Loss Analysis Not Supported

Call Center Features

Blended Call Center Supported
Call Logging Supported
Call Recording Supported
Call Scripting Supported
Campaign Management Supported
Database Not Supported
Escalation Management Supported
Inbound Call Center Supported
IVR / Voice Recognition Supported
Manual Dialer Supported
Outbound Call Center Supported
Predictive Dialer Not Supported
Progressive Dialer Not Supported
Queue Management Supported
Real-time Chat Supported
Reporting/Analytics Supported

Call Recording Features

Archiving Supported
Call Sharing Supported
Distributed Call Recording Not Supported
Event Triggered Recording Supported
File Transfer Not Supported
Instant Retrieval Not Supported
On-Demand Recording Not Supported
Recording Bookmarking Not Supported
Scheduled Recording Not Supported
Screen Activity Recording Not Supported
Video Call Recording Not Supported

Call Tracking Features

Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

IVR Features

Call Center Supported
Call Logging Supported
Call Recording Supported
Call Routing Supported
Multiple Scripts Supported
Phone Key Input Supported
Survey Management Not Supported
Text to Speech Supported
Voice Customization Supported
Voice Mail Supported

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Softphone Features

Audio / Video Conferencing Supported
Call Logging Supported
Call Recording Supported
Call Transfer Supported
Caller Identification Supported
Chat / Messaging Supported
Contact Management Supported
Fax Management Supported

Speech Analytics Features

Automatic Transcription Supported
Call Center Management Not Supported
Call Recording Supported
Customer Experience Management Not Supported
Data Security Not Supported
Natural Language Processing Supported
Predictive Analytics Not Supported
Self-Service Search Not Supported
Sentiment Analysis Supported
Surveys & Feedback Not Supported

Conversation Intelligence Features

Account Health Alerts Not Supported
AI Insights Supported
Call Analytics Supported
Call Recording Supported
Call Recording Cloud Storage Not Supported
Call Snippets Supported
Call Transcription Supported
Call/Meeting Sharing Not Supported
Sales Coaching Not Supported
Topic Tags Not Supported
Topic-Based Analytics Supported
Video Conferencing Analytics Not Supported
Win/Loss Analysis Not Supported

Integrations

HubSpot CRM Supported
Salesforce Supported
Zapier Supported
Zendesk Supported
Zoho CRM Supported
Adobe Marketo Engage Supported
Adobe Marketo Measure Supported
AgencyAnalytics Supported
Axis LMS Supported
Genesys Cloud CX Not Supported
Gong Supported
Google Data Studio Supported
Mixpanel Supported
Nekton.ai Supported
RingCentral AI Receptionist Not Supported
Sunwave Supported
VWO Testing Supported
Wix Supported
Workato Not Supported

Integrations

HubSpot CRM Supported
Salesforce Supported
Zapier Supported
Zendesk Supported
Zoho CRM Supported
Adobe Marketo Engage Not Supported
Adobe Marketo Measure Not Supported
AgencyAnalytics Not Supported
Axis LMS Not Supported
Genesys Cloud CX Supported
Gong Not Supported
Google Data Studio Not Supported
Mixpanel Not Supported
Nekton.ai Not Supported
RingCentral AI Receptionist Supported
Sunwave Not Supported
VWO Testing Not Supported
Wix Not Supported
Workato Supported
Claim Heylee and update features and information
Claim Heylee and update features and information