CTM

CTM

CallTrackingMetrics
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About

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

About

CallAtlas is a B2B SaaS platform for call tracking, marketing attribution, and call analytics. It helps businesses connect inbound phone calls to the campaigns, ads, keywords, and channels that generate them, giving teams clear visibility into phone-driven leads and marketing performance. The platform provides call tracking, Dynamic Number Insertion (DNI), call attribution, intelligent call routing, call recording, real-time analytics, lead tracking, and performance reporting. Teams can monitor call activity, understand lead quality, identify high-performing marketing sources, and optimize campaigns based on actual call data. CallAtlas is built for marketing agencies, performance marketers, sales and revenue teams, pay-per-call businesses, and multi-location companies that rely on inbound calls for lead generation and customer acquisition.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Audience

Marketing agencies, performance marketers, sales and revenue teams, pay-per-call businesses, and multi-location companies that rely on inbound calls for lead generation and customer acquisition.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Version Not Supported
Free Trial Supported

Pricing

$29.99
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.4 / 5
support 4.8 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros from Real Users

Pros

  • This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
  • The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
  • Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
  • It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
  • CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

CallTrackingMetrics
Founded: 2012
United States
www.ctm.com

Company Information

CallAtlas
Founded: 2024
United States
callatlas.io

Alternatives

Alternatives

ATLAS

ATLAS

The Telephony Co.
JustCall

JustCall

JustCall.io

Categories

Categories

Call Tracking Supported

Call Tracking Features

Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

Call Center Features

Blended Call Center Supported
Call Logging Supported
Call Recording Supported
Call Scripting Supported
Campaign Management Supported
Database Not Supported
Escalation Management Supported
Inbound Call Center Supported
IVR / Voice Recognition Supported
Manual Dialer Supported
Outbound Call Center Supported
Predictive Dialer Not Supported
Progressive Dialer Not Supported
Queue Management Supported
Real-time Chat Supported
Reporting/Analytics Supported

Call Recording Features

Archiving Supported
Call Sharing Supported
Distributed Call Recording Not Supported
Event Triggered Recording Supported
File Transfer Not Supported
Instant Retrieval Not Supported
On-Demand Recording Not Supported
Recording Bookmarking Not Supported
Scheduled Recording Not Supported
Screen Activity Recording Not Supported
Video Call Recording Not Supported

Conversation Intelligence Features

Account Health Alerts Not Supported
AI Insights Supported
Call Analytics Supported
Call Recording Supported
Call Recording Cloud Storage Supported
Call Snippets Supported
Call Transcription Supported
Call/Meeting Sharing Not Supported
Sales Coaching Supported
Topic Tags Not Supported
Topic-Based Analytics Not Supported
Video Conferencing Analytics Not Supported
Win/Loss Analysis Not Supported

IVR Features

Call Center Supported
Call Logging Supported
Call Recording Supported
Call Routing Supported
Multiple Scripts Supported
Phone Key Input Supported
Survey Management Not Supported
Text to Speech Supported
Voice Customization Supported
Voice Mail Supported

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Softphone Features

Audio / Video Conferencing Supported
Call Logging Supported
Call Recording Supported
Call Transfer Supported
Caller Identification Supported
Chat / Messaging Supported
Contact Management Supported
Fax Management Supported

Speech Analytics Features

Automatic Transcription Supported
Call Center Management Not Supported
Call Recording Supported
Customer Experience Management Not Supported
Data Security Not Supported
Natural Language Processing Supported
Predictive Analytics Not Supported
Self-Service Search Not Supported
Sentiment Analysis Supported
Surveys & Feedback Not Supported

Integrations

Adobe Marketo Measure Supported
AgencyAnalytics Supported
AgencyPlatform Supported
CAKE Supported
Easyflow Supported
Gong Supported
Google Analytics Supported
HubSpot Customer Platform Supported
Mailchimp Supported
Marin Software Supported
Nekton.ai Supported
Optimizely One Supported
Rank Ranger Supported
Snapchat Supported
Stripe Supported
Switchbird Supported
VWO Testing Supported
Wix Supported
Zapier Supported
Zendesk Supported

Integrations

Adobe Marketo Measure Not Supported
AgencyAnalytics Not Supported
AgencyPlatform Not Supported
CAKE Not Supported
Easyflow Not Supported
Gong Not Supported
Google Analytics Not Supported
HubSpot Customer Platform Not Supported
Mailchimp Not Supported
Marin Software Not Supported
Nekton.ai Not Supported
Optimizely One Not Supported
Rank Ranger Not Supported
Snapchat Not Supported
Stripe Not Supported
Switchbird Not Supported
VWO Testing Not Supported
Wix Not Supported
Zapier Not Supported
Zendesk Not Supported
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