CSS IMPACT vs. CTM Comparison


CSS IMPACT CSS, Inc	CTM CallTrackingMetrics	+	+
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About CSS IMPACT is a leading provider of Next-Gen Financial Ecosystems & Omnichannel Engagement cloud platforms. Featuring HD 2.0 \| Ai - an Agent-less “Ai” (Artificial Intelligence) Digital Consumer or Debtor Engagement bot for credit, billing, collections & revenue cycle management. This “Digital & Voice First Ai" servicing technology can answer common questions, accept payments, & negotiate accounts with a frictionless positive experience without changing the consumer's behavior by using new IoT channels of communications, such as Google Assistant, Google Ai Voice (phone), Text, Chat, Email, Online smart portals, as well as traditional call center technologies - Dialers, Click-to-dial, IVR & Telephones.		About CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported		Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Companies of all sizes		Audience Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.
Support Phone Support Supported 24/7 Live Support Supported Online Supported		Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported		API Offers API Supported
Screenshots and Videos No images available		Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported		Pricing $79 per month All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses. Discounts up to 20% off for annual agreements. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software		Reviews/Ratings Overall 4.8 / 5 ease 4.8 / 5 features 4.8 / 5 design 4.4 / 5 support 4.8 / 5 Read all reviews
		Pros from Real Users Pros This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important. The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria. Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done. It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement. CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.
Training Documentation Supported Webinars Supported Live Online Supported In Person Supported		Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information CSS, Inc Founded: 2004 United States www.cssimpact.com		Company Information CallTrackingMetrics Founded: 2012 United States www.ctm.com
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Categories Accounts Payable Supported Accounts Receivable Supported AI Lending Supported AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Artificial Intelligence Supported Collections Management Supported Conversational AI Supported Corporate Tax Supported Debt Collection Supported Finance Supported Government Supported Loan Servicing Supported Sales Tax Supported Tax Practice Management Supported		Categories AI Phone Answering Agents Supported AI Receptionists Supported AI Voice Agents Supported Call Center Supported Call Monitoring Supported Call Recording Supported Call Tracking Supported Contact Center Quality Assurance Supported Conversation Intelligence Supported IVR Supported Marketing Attribution Supported Performance Marketing Supported Softphone Supported Speech Analytics Supported
Show More Features Accounts Payable Features Approval Process Control Supported Bank Reconciliation Supported Cash Management Supported Check Writing Supported Duplicate Payment Alert Supported Fraud Detection Supported General Ledger Entry Supported Vendor Management Supported Accounts Receivable Features ACH Payment Processing Supported Billing & Invoicing Supported Check Processing Supported Collections Management Supported Online Payment Processing Supported Overpayment Processing Supported Partial Payments Supported Receivables Ledger Supported Recurring Billing Supported Artificial Intelligence Features Chatbot Supported For eCommerce Supported For Healthcare Supported For Sales Supported Image Recognition Supported Machine Learning Supported Multi-Language Not Supported Natural Language Processing Supported Predictive Analytics Supported Process/Workflow Automation Supported Rules-Based Automation Supported Virtual Personal Assistant (VPA) Supported Conversational AI Features Code-free Development Supported Contextual Guidance Supported For Developers Supported Intent Recognition Supported Multi-Languages Not Supported Omni-Channel Supported On-Screen Chats Supported Pre-configured Bot Supported Reusable Components Supported Sentiment Analysis Not Supported Speech Recognition Supported Speech Synthesis Not Supported Virtual Assistant Supported Corporate Tax Features Compliance Management Supported Data Import / Export Supported Data Verification Supported Electronic Filing Supported Exception Notification Supported For Nonprofits Supported For Partnerships Supported K-1 Reporting Supported Payroll & Employer Forms Supported Status Tracking Supported Tax Planning Not Supported Debt Collection Features Agency Management Supported Auto Dialer Supported Automated Notices Supported Callback Scheduling Supported Client Management Supported Commission Management Supported Compliance Management Supported Contact Management Supported Credit Bureau Reporting Supported In-House Collections Supported Payment Plans Supported Transaction Management Supported Sales Tax Features Address Validation Supported Audit Trail Supported Consumer Use Tax Supported Exemption Management Supported Tax Calculator Supported Tax Filing Supported Taxability Verification Supported Transaction Tracking Supported Value Added Tax (VAT) Supported Tax Practice Management Features Approval Process Control Supported Billing & Invoicing Supported Client Management Supported Client Portal Supported Document Management Supported Due Date Tracking Supported Scenario Planning Supported Tax Filing Supported Tax Forms Supported Workflow Management Supported		Show More Features Call Center Features Blended Call Center Supported Call Logging Supported Call Recording Supported Call Scripting Supported Campaign Management Supported Database Not Supported Escalation Management Supported Inbound Call Center Supported IVR / Voice Recognition Supported Manual Dialer Supported Outbound Call Center Supported Predictive Dialer Not Supported Progressive Dialer Not Supported Queue Management Supported Real-time Chat Supported Reporting/Analytics Supported Call Recording Features Archiving Supported Call Sharing Supported Distributed Call Recording Not Supported Event Triggered Recording Supported File Transfer Not Supported Instant Retrieval Not Supported On-Demand Recording Not Supported Recording Bookmarking Not Supported Scheduled Recording Not Supported Screen Activity Recording Not Supported Video Call Recording Not Supported Call Tracking Features Call Log Supported Call Recording Supported Call Routing Supported Caller Identification Supported Campaign Management Supported Conversion Tracking Supported CRM Supported IVR / Voice Recognition Supported Keyword Tracking Supported Conversation Intelligence Features Account Health Alerts Not Supported AI Insights Supported Call Analytics Supported Call Recording Supported Call Recording Cloud Storage Supported Call Snippets Supported Call Transcription Supported Call/Meeting Sharing Not Supported Sales Coaching Supported Topic Tags Not Supported Topic-Based Analytics Not Supported Video Conferencing Analytics Not Supported Win/Loss Analysis Not Supported IVR Features Call Center Supported Call Logging Supported Call Recording Supported Call Routing Supported Multiple Scripts Supported Phone Key Input Supported Survey Management Not Supported Text to Speech Supported Voice Customization Supported Voice Mail Supported Marketing Attribution Features Attribution Modeling Not Supported Audience Segmentation Not Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Not Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported Softphone Features Audio / Video Conferencing Supported Call Logging Supported Call Recording Supported Call Transfer Supported Caller Identification Supported Chat / Messaging Supported Contact Management Supported Fax Management Supported Speech Analytics Features Automatic Transcription Supported Call Center Management Not Supported Call Recording Supported Customer Experience Management Not Supported Data Security Not Supported Natural Language Processing Supported Predictive Analytics Not Supported Self-Service Search Not Supported Sentiment Analysis Supported Surveys & Feedback Not Supported
Integrations Acquisio Not Supported Adobe Marketo Measure Not Supported AgencyPlatform Not Supported BillingTree Supported Easyflow Not Supported Gong Not Supported Google Data Studio Not Supported Kissmetrics Not Supported Mailchimp Not Supported Marin Software Not Supported MeisterTask Not Supported Mixpanel Not Supported Payscout Supported Salesforce Not Supported Snapchat Not Supported Stackreaction Not Supported VWO Testing Not Supported Wix Not Supported Zendesk Not Supported Zoho CRM Not Supported Show More Integrations View All 4 Integrations		Integrations Acquisio Supported Adobe Marketo Measure Supported AgencyPlatform Supported BillingTree Not Supported Easyflow Supported Gong Supported Google Data Studio Supported Kissmetrics Supported Mailchimp Supported Marin Software Supported MeisterTask Supported Mixpanel Supported Payscout Not Supported Salesforce Supported Snapchat Supported Stackreaction Supported VWO Testing Supported Wix Supported Zendesk Supported Zoho CRM Supported Show More Integrations View All 47 Integrations
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