C-Smart

C-Smart

Cognizant
+
+

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About

Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

About

1Channel Sales Scheme Management Software helps companies plan and administer trade promotions across brands, product categories, SKUs, stores and sales channels. Administrators create schemes with offer terms, eligibility rules and validity dates, then assign them individually or in bulk through spreadsheet uploads. Field teams and promoters view applicable offers in a mobile app; distributors can see relevant promotions during order placement. The system supports value-, volume- and free-goods offers, approval workflows, overlap handling, eligibility checks and reporting on redemptions, sales impact and return on investment. It serves FMCG and CPG companies, consumer-durables brands, retailers, trade-marketing and sales teams, and channel partners managing promotions across distribution networks. Cloud plans include Android and iOS app access; pricing varies by features, user count and deployment model.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Anyone that wants to track effects of promotions and new product launches with a Brand Management software

Audience

FMCG and CPG companies, consumer durables brands, pharmaceutical sales teams, retail chain operations, manufacturers with distributor networks, field sales teams, trade marketing teams, and regional and national sales managers

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

Month-to-month and annual plans are available; annual billing is promoted as discounted. Pricing is customized according to scheme types, users, workflows and channel configuration.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Information

1Channel
Founded: 2014
India
www.1channel.co

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Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking Not Supported
Approval Workflow Not Supported
Budgeting & Forecasting Not Supported
Claims Management Not Supported
Competitor Analysis Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Not Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Integrations

WhatsApp Not Supported

Integrations

WhatsApp Supported
Claim C-Smart and update features and information
Claim C-Smart and update features and information
Claim Sales Scheme Management Software and update features and information
Claim Sales Scheme Management Software and update features and information