C-SmartCognizant
|
||||||
Related Products
|
||||||
About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
|
About
Revya is deduction recovery and trade promotion management for CPG brands selling through distributors. It pulls the weekly UNFI backup and the K-Solve detail from KeHE, sorts every line by chargeback family, matches promo lines to the authorization they claim, checks shortage claims against the bill of lading and proof of delivery, and files what fails inside each distributor's dispute window.
On the planning side, Revya ranks promotions on incremental cases from your own scan history, net of cannibalization, priced at delivered cost, and reports true cost to serve by channel including the spoils, fines and chargebacks that came off the check. Every TPM tool plans spend; Revya also reads what the retailer took afterward.
Revya manages $120M+ in deductions across 16,000+ processed deductions and 14 distributors and retailers, including UNFI, KeHE, US Foods, Sysco, Lowe's and Menards.
|
|||||
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
|||||
Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
|
Audience
CPG and food and beverage brands selling through distributors such as UNFI and KeHE, plus the finance, sales operations and trade marketing teams and brokers who manage their deductions and promotions.
|
|||||
Support
Phone Support
24/7 Live Support
Online
|
Support
Phone Support
24/7 Live Support
Online
|
|||||
API
Offers API
|
API
Offers API
|
|||||
Screenshots and Videos |
Screenshots and VideosNo images available
|
|||||
Pricing
No information available.
Free Version
Free Trial
|
Pricing
No information available.
Free Version
Free Trial
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Webinars
Live Online
In Person
|
Training
Documentation
Webinars
Live Online
In Person
|
|||||
Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
|
Company InformationRevya
Founded: 2023
United States
www.revya.ai
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
|
||||||
Integrations
No info available.
|
Integrations
No info available.
|
|||||
|
|
|