C-Smart

C-Smart

Cognizant
Promo2Go

Promo2Go

Scanmar QED
+
+

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About

Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

About

Gain a quick and reliable understanding of your promotional effectiveness with Promo2Go. Get a demo or download our brochure to discover more. Promo2Go calculates and visualizes promotional effectiveness. The automated evaluation of all promotions replaces manual work and the resulting insights are made available by storylines that guide you through the relevant steps. The insights displayed on the dashboard support informed decisions on future promotional and demand planning by looking at the short-term and long-term benefits of share development, incremental ROI on promotion spend, margin impact, and more. Each promotion that you run is instantly evaluated to understand the impact on the line item and the brand. Promo2Go provides a logical analysis path for all stakeholders and guides you through the relevant steps while looking at the same data from different perspectives. Identification of the drivers of promotional effectiveness.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Anyone that wants to track effects of promotions and new product launches with a Brand Management software

Audience

Companies seeking a solution to optimize their promotional accuracy and effectiveness

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Information

Scanmar QED
Netherlands
www.scanmarqed.com/sales-operations-planning/promo2go

Alternatives

Alternatives

mPromo

mPromo

Mindtree
PromoQuery

PromoQuery

Expertise Accelerated
PromoQuery

PromoQuery

Expertise Accelerated
LEAFIO

LEAFIO

LEAFIO AI Retail Solutions

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking Not Supported
Approval Workflow Not Supported
Budgeting & Forecasting Not Supported
Claims Management Not Supported
Competitor Analysis Supported
Compliance Management Not Supported
Customer Management Not Supported
Discount Management Not Supported
Pricing Optimization Not Supported
Promotion Calendar Not Supported
Settlement Management Not Supported
Trade Agreement Management Not Supported

Integrations

No info available.

Integrations

No info available.
Claim C-Smart and update features and information
Claim C-Smart and update features and information
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Claim Promo2Go and update features and information