C-SmartCognizant
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
Capella is an AI-powered category management and digital procurement strategy platform that guides users through a structured, world-recognized 5i Category Management process to create breakthrough, data-driven category strategies from simple to highly complex spend areas; it blends advanced algorithmic intelligence with a transparent step-by-step workflow so teams can set strategic goals like cost reduction, sustainability, innovation, or risk mitigation, collaborate in real time across functions, track strategy status and benefits against metrics, and consolidate multiple views and stakeholder inputs into one agreed outcome. Capella’s guided mode supports users new to category management by recommending next steps and options, while an advanced practitioner mode lets experienced managers take full control and customize strategy development; built-in governance dashboards show progress and benefits, and integration options allow the platform to connect with internal and external data.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Procurement teams, category managers, and supply strategy professionals who want a platform to build and execute strategic sourcing and spend category strategies with structured methodology and real-time collaboration
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationCapella
Founded: 2003
United Kingdom
capellacategorystrategy.com
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
No info available.
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Integrations
No info available.
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