BuzzSumo vs. Mediatoolkit Comparison


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About Use our content insights to generate ideas, create high-performing content, monitor your performance and identify influencers. Millions of marketers rely on BuzzSumo to reveal the truth about what content works and what sinks without a trace. Hundreds of teams use BuzzSumo every day as part of their workflow. Find out how they increase productivity and content success. Discover the words and phrases your audience are searching for. Understand the popularity of keywords to identify topics with high demand. Inform your PPC strategy with cost-based data. See search volume over time to discover if your keywords are affected by seasonality or trends. Combine keywords with BuzzSumo’s content, questions and influencer data to create comprehensive content. BuzzSumo is a factory of ideas – so you’ll never struggle for content topics again. Related topics alongside real content examples kickstart your research.	About Mediatoolkit is an award-winning media intelligence solution that enables businesses of all sizes to monitor and analyze online conversations across 100+ million sources (including social media) in real-time and in any language. It notifies users the moment their query is mentioned online via email, Slack, or the Mediatoolkit mobile app. If a query starts generating more online buzz than usual, the tool will automatically send a Spike alert. Mediatoolkit also boasts very advanced yet easy-to-understand analytics. More than 2000 chart combinations can be customized, generating reports adjusted to your strategy and business goals, which results in fully unique datasets. That way, users can discover growth opportunities, manage brand reputation and consumer feedback, prevent crises, and identify influencers. Other features include Boolean search and advanced filtering options, custom brand reports and data exports, and unlimited users, keywords, and reports on all paid plans.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Supported iPad Supported Android Supported Chromebook Not Supported
Audience Companies of all sizes in need of an advanced Content Management platform	Audience Mediatoolkit is an enterprise-level media monitoring tool suited for SMEs. Its customers come from a wide range of industries spread globally, but are mostly comprised of PR and Marketing professionals.
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $79 per month Free Version Not Supported Free Trial Supported	Pricing $399/month Free Version Supported Free Trial Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.7 / 5 features 4.7 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Using BuzzSumo to employ digital marketing allows us to establish contact with influencers to offer them a contract or sponsorship in exchange for promoting our company or products on their social networks. BuzzSumo offers to analyze our needs and requirements with the performance of influencers to approach those who are similar or better fit with our brand. The platform can be integrated with Google Ads Manager and Google Analytics, to provide us with analytical reports to better understand customers and to provide administration and advertising management tools, respectively. BuzzSumo is great tool to set strategy and follow the trend for contents. It works with mainly three features which all the needs of content marketing. Content Discovery and Content Research and monitoring. It help monitoring the contents and provides hot questions and keywords related to the website niche. BuzzSumo provides a great content strategy. It helps you generate more traffic to your campaign. It gives very powerful content insights and behavior data. Customer service is also excellent. Cons The application does not allow editing or deleting comments made on the contributor portal once they have been published. We have associated almost all social networks with the BuzzSumo application, but they should include in the updates the option to integrate TikTok as it is a very favorable and beneficial platform for advertising. It would be highly beneficial if BuzzSumo offered the option to analyze in real time the performance of the influencers and after the end of the campaign, to provide us with a report that will help us to better choose the influencers that will help us in the growth of our business. BuzzSumo is unique tool which provide very insightful information of topics and keywords of your niche. After the implementation of my business, I'm totally loving the way it delivers the best marketing platform.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information BuzzSumo Founded: 2014 United Kingdom buzzsumo.com	Company Information Mediatoolkit Founded: 2012 Croatia www.mediatoolkit.com
Alternatives Afluencer	Alternatives CisionOne Cision
UpContent	Brandwatch
Upfluence	Meltwater Meltwater Group
Keyhole	Brand24
Meltwater Meltwater Group View All	Audiense View All
Categories Blogger Outreach Supported Brand Monitoring Supported Content Curation Supported Content Marketing Supported Influencer Marketing Supported SEO Supported Social Listening Supported Social Media Analytics Tools Supported Social Media Marketing Supported Social Media Monitoring Supported	Categories Audience Intelligence Supported Influencer Marketing Supported Lead Generation Supported Marketing Analytics Supported Public Relations Supported Reputation Management Supported Social Media Marketing Supported Social Media Monitoring Supported
Influencer Marketing Features Campaign Management Not Supported CRM Not Supported Faceted Search / Filtering Supported Influencer Discovery Supported Payment Tracking Not Supported ROI Tracking Not Supported Social Media Monitoring Supported Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Supported Content Management Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Supported Multi-Account Management Not Supported Post Scheduling Not Supported Social Media Monitoring Features Audience Segmentation Supported Competitive Analysis Supported Configurable Alerts Supported Customer Engagement Supported Dashboard Supported Impact Scoring Supported Influencer Tracking Supported Reputation Management Supported Sentiment Analysis Not Supported Trend Tracking Supported Show More Features Content Marketing Features Audience Targeting Supported Brand Management Supported Campaign Management Not Supported Categorization / Grouping Supported Conversion Tracking Supported Distribution Management Supported Editorial Calendar Not Supported Multi-Channel Publishing Not Supported Publish Scheduling Not Supported SEO Management Not Supported Social Media Management Supported Video Management Not Supported SEO Features A/B Testing Not Supported Artificial Intelligence (AI) Not Supported Auditing Supported Competitor Analysis Supported Content Management Supported Dashboard Supported Google Analytics Integration Not Supported Keyword Research Tools Supported Keyword Tracking Supported Link Management Not Supported Localization Not Supported Mobile Search Tracking Not Supported Rank Tracking Not Supported Revenue Management Not Supported User Management Not Supported Social Media Analytics Tools Features Campaign Analytics Supported Competitor Monitoring Supported Customizable Reports Supported Engagement Tracking Supported Influencer Tracking Supported Multi-Channel Data Collection Supported	Social Media Marketing Features Analytics Supported Automated Publishing Not Supported Contact Management Not Supported Content Management Not Supported Conversion Tracking Not Supported Customer Targeting Not Supported Keyword Filtering Supported Multi-Account Management Not Supported Post Scheduling Not Supported
Integrations Adverity Supported Buffer Not Supported Majestic Supported Slack Not Supported Stackreaction Not Supported Wufoo Not Supported Zapier Not Supported View All 2 Integrations	Integrations Adverity Not Supported Buffer Supported Majestic Not Supported Slack Supported Stackreaction Supported Wufoo Supported Zapier Supported View All 5 Integrations
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