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About

BrightLocal makes local marketing simple. Its all-in-one platform provides SMBs, SEO agencies, and multilocation businesses with the tools they need to succeed in local search, including: - Reputation Manager: Grow, track, and respond to your reviews all in one place. - Local SEO Audit: Monitor your rankings in local SERPs and see what success looks like. - Citation Tracker: Find where your business appears online, locate duplicates, and see where competitors are found, too. BrightLocal also provides citation building services, so you can get listed on the sites that matter to you. You can try BrightLocal completely free of charge, with no card required, for 14 days to see the results for yourself.

About

Moz Local helps you easily manage your local business listings and reputation on Google, Facebook, and other sites to help consumers find and choose your business. With automated listing management, duplicate deletion, and location data distribution, plus reputation management, you can maintain accurate listings on the sites that matter most, respond to reviews, and post updates and offers. Moz Local provides continuous syncing of location data to our partner network so that consumers are seeing the most accurate information. Our extensive review process helps ensure your location data is cleaned up, consistent, and properly formatted. Keep your finger on the pulse of what your customers and prospects are saying about you, engage with them to share news, offers, and updates, and manage your business's online reputation. Gain valuable insights with reports and analytics, including the Visibility Index, online presence score, and profile completeness, so you know when to take action.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

SMBs, local SEOs, SEO agencies, enterprise brands, multilocation businesses

Audience

Local business owners that want to optimize their online presence and manage their reputation.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$29.00/month
Single business: $29/month
Multi business: $49/month
SEO pro: $79/month
Enterprise: BrightLocal offers custom plans for businesses with more than 100 locations.
Free Version Not Supported
Free Trial Supported

Pricing

$20 per month
Moz offers three Moz Local plans: Moz Local Lite ($20/month), Moz Local Preferred ($30/month), and Moz Local Elite ($40/month). Customers can save up to 25% with annual subscriptions. While all plans include one data aggregator, US Moz Local Preferred and Elite subscribers can also purchase two additional data aggregators for $4/month (or $40/year if purchasing an annual subscription).
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 4.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 5.0 / 5

Pros & Cons from Real Users

Pros

  • BrightLocal provides a suite of tools tailored for local search engine optimization, assisting businesses in optimizing their online presence for local searches & improving visibility in local markets.

Cons

  • Some users may find limitations in integrations with other marketing tools for platforms, potentially requiring additional manual processes for smooth workflow.

Pros & Cons from Real Users

Pros

  • Coming from an agency role where I was responsible for 30 local small businesses, Moz Local made updating local listings a breeze.

Cons

  • Inherently in the work, there is messiness, with sometimes having to look up your business a few different ways to actually find all of the duplicate and incorrect listings out there.

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

BrightLocal
Founded: 2009
United Kingdom
www.brightlocal.com

Company Information

Moz
Founded: 2004
United States
moz.com/products/local

Alternatives

Alternatives

rankingCoach

rankingCoach

rankingCoach GmbH

Categories

Local Marketing Supported
Local SEO Supported
SEO Supported

Categories

Local Marketing Features

Advertising Management Supported
CRM Not Supported
Email Marketing Not Supported
Feedback Management Not Supported
Live Chat Not Supported
NAP Management (Name/Address/Phone) Not Supported
Online Listings Management Supported
PR Management Not Supported
Reporting / Analytics Supported
Review Management Supported
SEO Management Supported
Social Media Management Not Supported
Store Locator Not Supported
Website Management Supported

SEO Features

A/B Testing Not Supported
Artificial Intelligence (AI) Not Supported
Auditing Supported
Competitor Analysis Supported
Content Management Not Supported
Dashboard Supported
Google Analytics Integration Supported
Keyword Research Tools Supported
Keyword Tracking Supported
Link Management Not Supported
Localization Supported
Mobile Search Tracking Supported
Rank Tracking Supported
Revenue Management Not Supported
User Management Not Supported

Local Marketing Features

Advertising Management Not Supported
CRM Not Supported
Email Marketing Not Supported
Feedback Management Not Supported
Live Chat Not Supported
NAP Management (Name/Address/Phone) Supported
Online Listings Management Supported
PR Management Not Supported
Reporting / Analytics Supported
Review Management Supported
SEO Management Not Supported
Social Media Management Not Supported
Store Locator Not Supported
Website Management Not Supported

Review Management Features

Campaign Management Not Supported
Dashboard Supported
Negative Feedback Management Supported
Response Management Supported
Review Monitoring Supported
Review Notification Supported
Review Request Not Supported
Sentiment Analysis Supported
Social Sharing Supported
White Label Not Supported

Integrations

Facebook Supported
AgencyAnalytics Supported
AgencyPlatform Not Supported
Desktop.com Supported
Google Analytics Supported
Google Business Profile Not Supported
MozCast Not Supported
Shift Supported
X (Twitter) Supported

Integrations

Facebook Supported
AgencyAnalytics Not Supported
AgencyPlatform Supported
Desktop.com Not Supported
Google Analytics Not Supported
Google Business Profile Supported
MozCast Supported
Shift Not Supported
X (Twitter) Not Supported
Claim BrightLocal and update features and information
Claim BrightLocal and update features and information
Claim Moz Local and update features and information
Claim Moz Local and update features and information