Brandwatch vs. Scal-e Comparison


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About Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.	About Scal-e is an Agile marketing cloud platform for large and medium-sized B2B or B2C companies willing to leverage customer insights to reduce the cost of customer acquisition and retention. Through no-code functionalities, Scal-e meets the needs of agility requested by digital marketers, analysts and ITs to integrate new communications channels or data sources. Together with a native integration of all modules, Scal-e agile digital marketing cloud platform for all-channel results, reduce total cost of ownership (TCO) and boost brands productivity : - Cleanse and transform customer data from online, offline and onchain data sources,  - Manage customer privacy, Create consistent B2C or B2B 360 customer profiles, - Orchestrate Segment-of-One digital marketing campaigns, loyalty, referral or compensation programs or distributed marketing approaches,  - Build custom dashboards.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.	Audience Companies of all sizes in need of an advanced Customer Data Platform solution
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Flexible packages tailored to your needs. Free Version Free Trial	Pricing 3000 Free Version Free Trial
Reviews/Ratings Overall 4.0 / 5 ease 4.7 / 5 features 5.0 / 5 design 5.0 / 5 support 4.7 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly. #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage. Super good layout and structure of the user interface which was nice. Works well and does what you'd need. Cons Overall, our experience was positive & we received a good response from the team. #1- We had a positive overall experience and response. I feel like it was too costly for what it does.
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Brandwatch Founded: 2007 United Kingdom www.brandwatch.com	Company Information Scal-e Founded: 2007 France scal-e.com
Alternatives GWI	Alternatives Yotpo
Revuze	Unboxing UnDigital
Imatag IMATAG	Bingage
Meltwater Meltwater Group	Optimove
Critical Mention View All	Patch Retention View All
Categories AI Public Relations (PR) AI Review Management Audience Intelligence Brand Management Brand Monitoring Brand Protection Content Marketing Go-To-Market Marketing Account Intelligence Media Monitoring PR Analytics Public Relations Reputation Management Sentiment Analysis Social CRM Social Listening Social Media Advertising Social Media Analytics Tools Social Media Management Social Media Marketing Social Media Monitoring	Categories Customer Data Platforms (CDP) Customer Loyalty Customer Retention Social Media Analytics Tools Social Media Marketing
Social Media Analytics Tools Features Campaign Analytics Competitor Monitoring Customizable Reports Engagement Tracking Influencer Tracking Multi-Channel Data Collection Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling Show More Features Audience Intelligence Features AI / Machine Learning Audience Segmentation Competitive Intelligence Content Tracking Data Visualization Data-Driven Insights Filters / Search Image Recognition Sentiment Analysis Social Listening Social Media Analytics Trend Tracking Brand Management Features Approval Process Control Artwork Management Asset Management Change Management Fulfillment Distribution Project Management Brand Protection Features Case Management Domain Monitoring Investigation Management Marketplace Monitoring Mobile App Monitoring Paid Search Monitoring Prioritization Social Media Monitoring Content Marketing Features Audience Targeting Brand Management Campaign Management Categorization / Grouping Conversion Tracking Distribution Management Editorial Calendar Multi-Channel Publishing Publish Scheduling SEO Management Social Media Management Video Management Media Monitoring Features Alerts / Notifications Broadcast Media Monitoring Content Translation Dashboards / Reporting Export Results Online News Monitoring Podcast Monitoring Print Media Monitoring Social Media Monitoring Reputation Management Features Campaign Management Gamification Response Management Review Generation Review Monitoring Sentiment Analysis Social Media Metrics Social Media Monitoring White Label Social CRM Features Calendar/Reminder System Customer Support Email Marketing Lead Capture Lead Nurturing Live Chat Marketing Automation Integration Multi-Channel Social Integration Social Media Monitoring Task Management Social Media Advertising Features Ad Buying Ad Creation Bulk Advertising Campaign Management Collaboration Tools Comment / Reply Moderation Digital Asset Management Reporting / Analytics Retargeting Roles / Permissions Social Media Management Features Automated Publishing Brand Tracking Content Management Customer Engagement Multi-Account Management Multi-User Collaboration Post Scheduling Reporting/Analytics Social Media Monitoring Social Media Monitoring Features Audience Segmentation Competitive Analysis Configurable Alerts Customer Engagement Dashboard Impact Scoring Influencer Tracking Reputation Management Sentiment Analysis Trend Tracking	Show More Features Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Customer Loyalty Features Corporate Memberships CRM Customer Activity Tracking Discount Management Gift Card System Loyalty Card System Member Portal Membership Management No-Card Loyalty System Referral Tracking Rewards Management
Integrations Caliber CloudNuro Conversus.AI DataMetrics Desktop.com Facebook Google Analytics HubSpot Customer Platform IBM Cognos Analytics Instagram Meta Ads Netino Odoo Qualtrax Qualtrics Customer Experience Socialgist Studio Creatio Tessi Zendesk quintly Show More Integrations View All 40 Integrations	Integrations Caliber CloudNuro Conversus.AI DataMetrics Desktop.com Facebook Google Analytics HubSpot Customer Platform IBM Cognos Analytics Instagram Meta Ads Netino Odoo Qualtrax Qualtrics Customer Experience Socialgist Studio Creatio Tessi Zendesk quintly Show More Integrations View All 11 Integrations
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