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About

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

About

ProQuo AI is an AI-powered brand management platform where marketers can generate their brand strategy, test creative assets and monitor brand performance – all in real-time. ProQuo interacts with consumers daily and measures how they really feel about your brand, competitors and category. ProQuo’s AI analyzes data from every one of these interactions, generating a customized action plan that ensures you achieve your brand’s goal - whether it’s converting non-users, finding your whitespace or growing market share. Hundreds of brands including Clorox, Harry’s, Expedia, Tatcha and Keurig Dr Pepper are using ProQuo to grow with certainty.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Audience

B2C marketers looking for AI-powered Brand Management to generate brand strategies, test creative assets and monitor brand performance.

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Flexible packages tailored to your needs.
Free Version Not Supported
Free Trial Not Supported

Pricing

$2000 per month
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly.
  • #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage.
  • Super good layout and structure of the user interface which was nice. Works well and does what you'd need.

Cons

  • Overall, our experience was positive & we received a good response from the team.
  • #1- We had a positive overall experience and response.
  • I feel like it was too costly for what it does.

Pros & Cons from Real Users

Pros

  • Having everything from goal setting to brand tracking and testing assets in one place saved me time!

Cons

  • I wish you could track even more competitors for free.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Brandwatch
Founded: 2007
United Kingdom
www.brandwatch.com

Company Information

ProQuo AI
Founded: 2019
United Kingdom
proquoai.com

Alternatives

Alternatives

Imatag

Imatag

IMATAG
Brandmaven

Brandmaven

Brandmaven, Inc.
Meltwater

Meltwater

Meltwater Group

Categories

Categories

AI Marketing Supported
Brand Intelligence Supported
Brand Management Supported
Brand Monitoring Supported
Market Research Supported
Survey Supported

Brand Management Features

Approval Process Control Supported
Artwork Management Not Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Supported

Audience Intelligence Features

AI / Machine Learning Supported
Audience Segmentation Supported
Competitive Intelligence Supported
Content Tracking Supported
Data Visualization Supported
Data-Driven Insights Supported
Filters / Search Supported
Image Recognition Supported
Sentiment Analysis Supported
Social Listening Supported
Social Media Analytics Supported
Trend Tracking Supported

Brand Protection Features

Case Management Not Supported
Domain Monitoring Supported
Investigation Management Not Supported
Marketplace Monitoring Not Supported
Mobile App Monitoring Not Supported
Paid Search Monitoring Not Supported
Prioritization Not Supported
Social Media Monitoring Supported

Content Marketing Features

Audience Targeting Supported
Brand Management Supported
Campaign Management Supported
Categorization / Grouping Supported
Conversion Tracking Not Supported
Distribution Management Supported
Editorial Calendar Supported
Multi-Channel Publishing Supported
Publish Scheduling Supported
SEO Management Not Supported
Social Media Management Supported
Video Management Supported

Media Monitoring Features

Alerts / Notifications Supported
Broadcast Media Monitoring Not Supported
Content Translation Not Supported
Dashboards / Reporting Supported
Export Results Supported
Online News Monitoring Not Supported
Podcast Monitoring Not Supported
Print Media Monitoring Not Supported
Social Media Monitoring Supported

Reputation Management Features

Campaign Management Supported
Gamification Not Supported
Response Management Supported
Review Generation Not Supported
Review Monitoring Not Supported
Sentiment Analysis Supported
Social Media Metrics Supported
Social Media Monitoring Supported
White Label Not Supported

Social CRM Features

Calendar/Reminder System Supported
Customer Support Supported
Email Marketing Not Supported
Lead Capture Not Supported
Lead Nurturing Supported
Live Chat Not Supported
Marketing Automation Integration Supported
Multi-Channel Social Integration Supported
Social Media Monitoring Supported
Task Management Supported

Social Media Advertising Features

Ad Buying Not Supported
Ad Creation Not Supported
Bulk Advertising Supported
Campaign Management Supported
Collaboration Tools Supported
Comment / Reply Moderation Supported
Digital Asset Management Supported
Reporting / Analytics Supported
Retargeting Supported
Roles / Permissions Supported

Social Media Analytics Tools Features

Campaign Analytics Supported
Competitor Monitoring Supported
Customizable Reports Supported
Engagement Tracking Supported
Influencer Tracking Supported
Multi-Channel Data Collection Supported

Social Media Management Features

Automated Publishing Supported
Brand Tracking Supported
Content Management Supported
Customer Engagement Supported
Multi-Account Management Supported
Multi-User Collaboration Supported
Post Scheduling Supported
Reporting/Analytics Supported
Social Media Monitoring Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Monitoring Features

Audience Segmentation Supported
Competitive Analysis Supported
Configurable Alerts Supported
Customer Engagement Supported
Dashboard Supported
Impact Scoring Not Supported
Influencer Tracking Supported
Reputation Management Supported
Sentiment Analysis Supported
Trend Tracking Supported

Brand Management Features

Approval Process Control Not Supported
Artwork Management Not Supported
Asset Management Supported
Change Management Not Supported
Fulfillment Distribution Not Supported
Project Management Not Supported

Market Research Features

Benchmarking Supported
Compensation Management Not Supported
Data Management Supported
Email / Online Not Supported
Face-to-Face Not Supported
Panel Management Supported
Paper-Based Not Supported
Phone-Based Not Supported
Sample Management Supported
Statistical Analysis Supported
Survey Management Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Supported
Performance Metrics Supported
Predictive Analytics Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Predictive Analytics Features

AI / Machine Learning Supported
Benchmarking Supported
Data Blending Supported
Data Mining Not Supported
Demand Forecasting Not Supported
For Education Not Supported
For Healthcare Not Supported
Modeling & Simulation Not Supported
Sentiment Analysis Supported

Survey Features

Custom Survey URLs Not Supported
Data Analysis Tools Supported
Email Marketing Not Supported
Mobile Survey Supported
Offline Response Collection Not Supported
Paper Survey Not Supported
Question Branching Not Supported
Question Library Not Supported
Site Intercept Survey Not Supported
Skip Logic Not Supported
Supports Audio / Images / Video Not Supported

Integrations

Audiense Supported
ChannelMix Supported
CloudNuro Supported
Conversocial Supported
Conversus.AI Supported
Creatio Supported
DataMetrics Supported
Dataddo Supported
Desktop.com Supported
Domo Supported
Facebook Ads Supported
Forsta Supported
Instagram Supported
LinkedIn Supported
Neurons Predict Supported
QBank Supported
Qualtrics Customer Experience Supported
Socialgist Supported
StoryStream Supported
X (Twitter) Supported

Integrations

Audiense Not Supported
ChannelMix Not Supported
CloudNuro Not Supported
Conversocial Not Supported
Conversus.AI Not Supported
Creatio Not Supported
DataMetrics Not Supported
Dataddo Not Supported
Desktop.com Not Supported
Domo Not Supported
Facebook Ads Not Supported
Forsta Not Supported
Instagram Not Supported
LinkedIn Not Supported
Neurons Predict Not Supported
QBank Not Supported
Qualtrics Customer Experience Not Supported
Socialgist Not Supported
StoryStream Not Supported
X (Twitter) Not Supported
Claim Brandwatch and update features and information
Claim Brandwatch and update features and information
Claim ProQuo AI and update features and information
Claim ProQuo AI and update features and information