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About

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

About

Next-gen AI paired with human PR expertise. We deliver media coverage on a 24/7 cycle. Legacy PR relies on networks and connections; Intelligent Relations is powered by big data and automation. Our AI pitch writing and journalist matching engine is democratizing access to the media, pairing cutting-edge tech with human expertise to bring you smarter PR. Our AI-powered technology simplifies PR ideation and outreach by breaking them down to the fundamentals. It is now possible for anyone to generate their own media coverage, regardless of their level of experience. News doesn’t sleep, and neither does our intelligent media monitoring platform. Identify stories as soon as they break, snoop on competitors’ strategies and stay on top of your industry’s talking points with ease. Send personalized media pitches at scale. Our AI pitch writing tool analyzes thousands of data points to create highly optimized pitches that resonate with target journalists.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Audience

Media and PR professionals

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Flexible packages tailored to your needs.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 2.0 / 5
features 2.0 / 5
design 2.0 / 5
support 2.0 / 5

Pros & Cons from Real Users

Pros

  • Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly.
  • #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage.
  • Super good layout and structure of the user interface which was nice. Works well and does what you'd need.

Cons

  • Overall, our experience was positive & we received a good response from the team.
  • #1- We had a positive overall experience and response.
  • I feel like it was too costly for what it does.

Pros & Cons from Real Users

Pros

  • There's an enthusiasm about this team who seem to value innovation, in stark contrast to other companies that can be business-as-usual and lack personable communication.

Cons

  • What began as high hopes for this platform making its debut in the US is now utter disappointed. I tried in earnest to stay flexible the first time I utilized the new software. We both put our best foot forward to think through ways to uplift this new innovative tool. As I tried it again, I was directly invoiced from this platform via Swipe which is typically assumed as a single purchase (invoice #B6F290CA-0010, receipt #2078-9458). I didn't access the payment portal through their platform because it was buggy. With a functional experience, I'd have otherwise had the opportunity. To my surprise, I was charged for a new month after I specifically said I was trying it for a single month to A/B test on a new project. Additionally, I was told this organization would look up journalists listed on their site with no email address and they didn't. This isn't the way to make friends in this market IR.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Brandwatch
Founded: 2007
United Kingdom
www.brandwatch.com

Company Information

Intelligent Relations
Founded: 2020
United States
intelligentrelations.com

Alternatives

Alternatives

Imatag

Imatag

IMATAG
Meltwater

Meltwater

Meltwater Group

Categories

Categories

Media Monitoring Features

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Audience Intelligence Features

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Brand Protection Features

Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Reputation Management Features

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social CRM Features

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring Features

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Integrations

Conversus.AI
Data Virtuality
DataMetrics
Dataddo
Desktop.com
Domo
Facebook Ads
Forsta
Khoros
LinkedIn
Meta Ads
Netino
Qualtrax
Qualtrics Customer Experience
Reddit
Salesforce Agentforce Service
Socialgist
Studio Creatio
Zendesk
quintly

Integrations

Conversus.AI
Data Virtuality
DataMetrics
Dataddo
Desktop.com
Domo
Facebook Ads
Forsta
Khoros
LinkedIn
Meta Ads
Netino
Qualtrax
Qualtrics Customer Experience
Reddit
Salesforce Agentforce Service
Socialgist
Studio Creatio
Zendesk
quintly
Claim Brandwatch and update features and information
Claim Brandwatch and update features and information
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Claim Intelligent Relations and update features and information