Brandwatch
Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.
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Medialyst
Medialyst is a media list generation tool that uses AI to help PR professionals and communicators build highly relevant media contact lists in seconds rather than days by letting users describe their press release or story idea in natural language and then automatically finding journalists and outlets that match the topic; the system aims to reduce manual research and improve outreach quality by surfacing contacts aligned with specific announcement themes. Designed to support campaigns across a variety of press scenarios, such as funding announcements, product launches, restaurant openings, or nonprofit news, it streamlines one of the most time-consuming aspects of media outreach by pairing message content with journalists whose beats and interests are relevant, helping users focus engagements on contacts most likely to drive coverage.
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Prezly
Prezly is your dedicated CRM for PR teams. Manage your contacts, pitch journalists, and publish stories that get real coverage.
In a nutshell, Prezly is a tool that gets your story in front of your contacts in the cleanest, simplest, most pain-free way possible. Basically, it brings together all the functionality that’s core to PR, and integrates it to make the work you already do go way, way further.
Here’s what that boils down to:
- A CRM system your whole team can use to organize all their contact lists in one place
- An email pitching tool for getting your story into people’s inboxes, and not their spam
- A multimedia editor for publishing press releases that look great
- Online (branded) newsrooms to increase reach and house all your stories and assets
- A coverage log that connects with your email campaigns to make reporting so much easier
And clear and actionable engagement analytics on all of the above. Start a free trial to try it for yourself!
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Muck Rack
Muck Rack is an AI communications platform that helps PR teams monitor coverage, find journalists, manage outreach, and report on earned media impact. The platform gives teams visibility across news, social platforms, industry voices, podcasts, newsletters, broadcast, print, and generative AI models. Muck Rack helps communications teams understand what is happening, why it matters, and how to respond with targeted media relations workflows. Its media database allows users to identify journalists, creators, outlets, and influencers shaping public conversations and AI-generated answers. Generative Pulse helps brands track visibility across AI platforms and uncover the sources influencing AI responses. Built for PR teams, brands, agencies, journalists, and media professionals, Muck Rack helps improve monitoring, pitching, reporting, and PR measurement.
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