TrueTargetingInfillion
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Related Products
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About
Brandify is a people-based programmatic advertising platform built around verified consumer identities, not IP addresses or device clusters. Instead of starting with a tactic like geofencing or CTV and guessing who might see the ads, Brandify defines the exact target audience upfront using a proprietary identity-based database of real individuals and households.
Campaigns are delivered across Connected TV (CTV), display, video, mobile, and social channels with visitor-level attribution and optional contact reveal capabilities. Advertisers can target competitor visitors, affluent neighborhoods, homeowner segments, and custom audience profiles with measurable performance and transparent reporting.
Brandify is designed for businesses that want precision targeting, reduced ad waste, and real attribution instead of broad geographic or IP-based targeting.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Agencies, home services companies, healthcare providers, financial services, real estate, automotive, and mid-market brands seeking identity-based audience targeting and measurable CTV/programmatic advertising performance.
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
Supported
24/7 Live Support
Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
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API
Offers API
Not Supported
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Screenshots and VideosNo images available
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Screenshots and Videos |
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PricingCustom pricing
Free Version
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Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationBrandify
Founded: 2018
United States
brandify.io
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Categories |
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Integrations
DoubleVerify
Not Supported
Experian Connect
Not Supported
Infillion XGraph
Not Supported
LiveRamp
Not Supported
Oracle BlueKai
Not Supported
Semasio
Not Supported
TransUnion Digital Business Profile
Not Supported
TransUnion TruVision
Not Supported
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Integrations
DoubleVerify
Supported
Experian Connect
Supported
Infillion XGraph
Supported
LiveRamp
Supported
Oracle BlueKai
Supported
Semasio
Supported
TransUnion Digital Business Profile
Supported
TransUnion TruVision
Supported
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