TrueTargeting

TrueTargeting

Infillion
+
+

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About

Brandify is a people-based programmatic advertising platform built around verified consumer identities, not IP addresses or device clusters. Instead of starting with a tactic like geofencing or CTV and guessing who might see the ads, Brandify defines the exact target audience upfront using a proprietary identity-based database of real individuals and households. Campaigns are delivered across Connected TV (CTV), display, video, mobile, and social channels with visitor-level attribution and optional contact reveal capabilities. Advertisers can target competitor visitors, affluent neighborhoods, homeowner segments, and custom audience profiles with measurable performance and transparent reporting. Brandify is designed for businesses that want precision targeting, reduced ad waste, and real attribution instead of broad geographic or IP-based targeting.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Agencies, home services companies, healthcare providers, financial services, real estate, automotive, and mid-market brands seeking identity-based audience targeting and measurable CTV/programmatic advertising performance.

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

Custom pricing
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Brandify
Founded: 2018
United States
brandify.io

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Adelphic

Adelphic

Viant

Categories

Categories

Advertising Supported

Integrations

DoubleVerify Not Supported
Experian Connect Not Supported
Infillion XGraph Not Supported
LiveRamp Not Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported

Integrations

DoubleVerify Supported
Experian Connect Supported
Infillion XGraph Supported
LiveRamp Supported
Oracle BlueKai Supported
Semasio Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
Claim Brandify and update features and information
Claim Brandify and update features and information
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Claim TrueTargeting and update features and information