Playbook

Playbook

Playbook.com
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About

BrandHop is a cloud-based digital asset management (DAM) platform for small businesses and growing marketing teams to organize and share logos, photos, videos, documents, and other creative files. AI analyzes and tags uploaded assets automatically, enabling plain-language, keyword, and visual-similarity search without manual tagging or a rigid folder hierarchy. Users can organize assets into collections, track version history, assign team roles, and set usage rights with expiry dates. Teams can share files or collections through links that recipients can open without logging in, create branded portals for agencies and clients, and collect files through public upload links. BrandHop integrates with Figma, Canva, and Adobe Creative Cloud, and supports imports from Google Drive and Dropbox. Its MCP connector lets users search and retrieve library files from compatible AI assistants such as ChatGPT and Claude. Accounts can choose US or EU data storage.

About

Playbook is an AI-native digital asset management (DAM) platform for creative teams, agencies, and brand teams. Store, organize, search, and collaborate on photos, videos, design files, and brand assets — all in one place. Key features: AI-powered auto-tagging and Smart Search (find assets by natural language, color, or visual similarity), boards and collections for visual organization, review and approval workflows, branded client delivery portals, and a brand portal for sharing guidelines and assets externally. Includes SDK, API, and MCP server for custom integrations. Free plan includes 100GB and up to 300 assets. Teams and above get 5TB+ storage. Built for teams of 5–200 who've outgrown Google Drive or Dropbox but find enterprise DAMs like Bynder or Brandfolder too complex and expensive.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Small businesses, marketing teams and agencies that need one organized, searchable home for their brand assets.

Audience

Teams that want need a visual-first cloud storage and collaboration platform

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

$39/month
The Starter plan is $39 per month. A 14-day free trial requires no credit card; plans are monthly, with no contract, and can be canceled anytime.
Free Version Not Supported
Free Trial Supported

Pricing

$12 per month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • We moved to Playbook from Air.inc after dealing with frequent partial outages, rising costs, and a platform that felt increasingly resistant to feature requests and improvements. The difference in value has been substantial. Playbook offers an incredible balance of functionality, stability, and affordability, especially for companies managing large amounts of creative and marketing assets like we do at Outdoor Living Today. One of the biggest strengths of Playbook has been the responsiveness of the team. Since we joined, the platform has continued to evolve with meaningful updates and new features. While there were a few things Air previously offered that Playbook initially lacked, the Playbook team has been highly receptive to feedback, quick to answer questions, and willing to implement feature requests. Another major positive for us has been team collaboration. The platform is fluid, easy to work within, and for the most part it simply works — which is exactly what you want from a DAM platform. Our team uses it every single day internally, and we also rely on it heavily with external partners. Aside from some UI challenges, the overall collaboration experience has been smooth and dependable for a small-to-medium-sized team like ours. For us, the priorities are stability, value, and responsiveness to customer concerns — and Playbook has delivered on all three.

Cons

  • The biggest area for improvement is the UI/UX. At times the interface can feel a bit cluttered, and some workflows could be simplified further. Certain actions, like stacking items or downloading assets, can occasionally become messy or unintuitive — for example, downloads sometimes pull every version of an asset rather than the specific one intended. To their credit, the UI has already improved noticeably since we started using the platform, and it’s clear the team is actively refining it. We have also encountered the occasional bug, but in our experience these issues were addressed quickly and resulted more in minor delays than any meaningful operational impact.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

BrandHop
United States
www.brandhop.com

Company Information

Playbook.com
Founded: 2020
United States
www.playbook.com

Alternatives

Playbook

Playbook

Playbook.com

Alternatives

Air

Air

Air.inc
Ecollat DAM

Ecollat DAM

Ecollat
Starchive

Starchive

Digital ReLab
Brandfolder

Brandfolder

Smartsheet

Categories

Categories

Digital Asset Management Features

Asset Categorization Supported
Asset Library Supported
Asset Sharing Supported
Brand Control Supported
Customizable Branding Supported
File Conversion Supported
Metadata Management Supported
Mobile App Supported
Reporting/Analytics Supported
Search Within Document Supported
Search/Filter Supported
Version Control Supported
Watermarking Supported
Workflow Management Supported

Cloud Storage Features

Access Control Supported
Archiving & Retention Supported
Backup Not Supported
Data Migration Supported
Data Synchronization Supported
Encryption Not Supported
File Sharing Supported
Version Control Supported

Collaboration Features

Brainstorming Supported
Calendar Management Not Supported
Chat / Messaging Supported
Contact Management Not Supported
Content Management Supported
Document Management Supported
Project Management Not Supported
Real Time Editing Not Supported
Task Management Supported
Version Control Supported
Video Conferencing Not Supported

Content Collaboration Features

Client Portal Supported
Cloud Storage Supported
Digital Asset Management Supported
Document Creation / Editing Not Supported
Document Management Supported
Electronic Signature Not Supported
Feedback Management Supported
File Sharing Supported
Messaging / Discussion Supported
Real-Time / Interactive Editing Supported
Roles / Permissions Supported
Search Supported
Version Control Supported
Video / Image Editing Supported
Workflow / Approval Process Supported

Creative Management Features

Billing & Invoicing Not Supported
Client Management Not Supported
Collaboration Supported
File Sharing Supported
Project Management Not Supported
Task Management Supported
Time Tracking Not Supported

Integrations

Dropbox Supported
Figma Supported
Google Drive Supported
Adobe Creative Cloud Supported
Canva Supported
ChatGPT Supported
Claude Supported
Discord Not Supported
Model Context Protocol (MCP) Supported
Slack Not Supported
Zapier Not Supported

Integrations

Dropbox Supported
Figma Supported
Google Drive Supported
Adobe Creative Cloud Not Supported
Canva Not Supported
ChatGPT Not Supported
Claude Not Supported
Discord Supported
Model Context Protocol (MCP) Not Supported
Slack Supported
Zapier Supported
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