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About

BoldTrail, the #1 rated real estate platform, is built to power your entire brokerage with next-generation technology your agents will use and love. Showcase your unique brand with customizable websites for your company, offices, and every agent. Maximize lead capture with a modern, portal-like consumer search experience and intelligent behavior tracking. Hyper-local area pages, home valuation pages and options for rich lifestyle data keep customers searching with your brokerage as the local experts. The most robust lead gen tools on the market help your brokerage, teams & agents effectively drive new business - no matter their budget. Empower your agents to generate free leads instantly with our simple to use landing pages & IDX squeeze pages. Drive more leads with higher quality and lower cost through in-house tools built within the platform. Diversify lead sources with our automated social media posting, integrated Google and Facebook advertising, custom text codes and more.

About

CallAction automates time-consuming, repetitive sales tasks of the customer lifecycle. Frictionless lead generation using call, text or email communication channels on your online & offline marketing. Save time with automated data entry into your CRM. Instantly respond to every email lead or phone call to improve lead conversion by up to 391%. Automate your response & follow-up processes with authentic, advanced drip campaigns. Nurture your database of leads forever with scalable, authentic automation using different communication channels. Leverage resumable long-term drip campaigns featuring powerful scheduling options. Call capture system generates leads from inbound phone calls and text into your CRM. Discover secondary lead opportunities with real-time data append intelligence. First to claim, jump-ball broadcast of inbound calls and email leads to your team.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Real estate agencies, professionals and companies looking for a real estate layout planning solution

Audience

Companies in need of a sales automation software solution to grow their business

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

Contact team
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.2 / 5
features 4.2 / 5
design 4.8 / 5
support 3.8 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros from Real Users

Pros

  • BoldTrail provides a state-of-the-art website that integrates seamlessly with its CRM, creating a powerful and user-friendly experience. While I've already learned so much about the platform, I'm discovering there is still so much more to explore. The capabilities are impressive, and we're excited to continue learning and growing with it. Our agents are enthusiastic about the system and the opportunities it provides to better serve their clients.
  • This is a wonderful platform for most marketing automations and also has all features that I needed, so in all this was a wonderful platform.
  • Support has been very responsive and they generate a lot of content through live webinars and on-demand articles to explain features and use-cases. Software is continually improving and new features like the recently-added comments/tagging feature has boosted our efficiency and created a better paper trail for our office compliance.
  • BoldTrail offers a lot of function in the tools provided to elevate my business. I like the tools!

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

BoldTrail
Founded: 2017
United States
boldtrail.com

Company Information

CallAction
Founded: 2017
United States
callaction.co

Alternatives

Alternatives

Top Producer CRM

Top Producer CRM

Top Producer Systems
Goliath

Goliath

Goliath Data
TotalBrokerage

TotalBrokerage

Brokerage Management Solutions

Categories

AI Real Estate Supported

BoldTrail’s AI-powered Smart CRM is more than a database, it’s a predictive, intelligent assistant that helps agents work smarter, not harder. Its machine learning engine continuously analyzes client behavior (views, clicks, saves, searches) to identify high-intent leads and trigger automated follow-ups, so agents never miss the moment to engage. AI prioritizes daily tasks based on real-time activity, surfaces “likely to convert” contacts, and recommends the right action to take, whether a call, text, video message, or email, fully integrated into one command center. Agents receive smart reminders and insights tied to life events, buying signals, or market shifts, enabling hyper-personalized outreach at scale. The result? A CRM that not only organizes contacts but proactively helps close more deals, faster. With BoldTrail’s AI, agents build deeper relationships, reduce response time, and dramatically increase lead conversion rates.

Real Estate Supported
Real Estate Agency Supported
Real Estate CMA Supported

BoldTrail’s Present CMA & presentation builder is a next‑generation tool that compiles stunning, customizable reports in under a minute. Automatically draft compelling, branded CMAs for buyer and listing presentations with a user-friendly interface and different themes like “traditional” “modern” or “luxury” to tailor the look and feel to your clients’ needs. The platform also tracks engagement, sending instant alerts when clients open or review specific slides, so agents know exactly what resonated and when to follow up. Tailored “Win the Representation” slides further help buyer’s agents showcase their expertise and compensation structures. Trusted by leading agents and brokerages, BoldTrail’s CMA builder turns data into dynamic, client‑ready presentations proven to help win listings, offers, and relationships

Real Estate CRM Supported

BoldTrail’s Real Estate Marketing tools put your marketing efforts on autopilot with advanced behavior-based automation that adapts to client actions like views, saves, clicks, and more, to trigger relevant content automatically, and boost engagement by 5–10× over traditional campaigns. Agents can effortlessly deliver hyper-local, real-time listing alerts that are driven by custom geographic zones, MLS criteria, and customer behavior, so clients receive only the most relevant listings. Engaging market reports showcase home valuations and neighborhood trends, reinforcing agent expertise and trust. Choose from BoldTrail’s intelligent pre-built multi-channel workflows that include email, SMS, video messaging, and voicemail drops, with automated scheduling for birthdays and anniversaries. Built-in video messaging, advanced HTML email editor, and fully integrated print marketing tools make it easy for agents to share beautiful, branded content across channels with minimal effort.

BoldTrail’s transaction management solution offers a fully integrated, end-to-end system to manage real estate deals from contract through closing. It centralizes real-time deal tracking, allowing agents to visualize each transaction’s status, upcoming deadlines, and custom workflow stages. Documents are securely cloud-stored and accessible at any time, with built-in e‑signature tools and automated version control to ensure accuracy and compliance, and eliminate paperwork and errors. Automated workflows assign tasks, pre-fill forms, and trigger reminders for key milestones, reducing admin work and accelerating closings. Collaboration is streamlined with multi-party communication tools, in-app messaging, and a client portal that keeps everyone informed, sharing documents and updates in real time. Plus, robust reporting and analytics surface performance insights, from efficiency and cycle times to conversion rates, empowering brokers and agents to optimize workflows and grow revenue.

Sales Tracking Supported

Categories

Real Estate CRM Features

Campaign Management Supported
Client / Property Matching Not Supported
Contact Management Supported
Dashboard Supported
Email Marketing Supported
Interaction Tracking Supported
Lead Management Supported
Property Alerts Supported
Referral Tracking Supported
Segmentation Supported

Real Estate Accounting Features

Accounts Payable Supported
Accounts Receivable Supported
Bank Reconciliation Not Supported
Commission Management Supported
Contract Management Supported
General Ledger Supported
Mobile Access Supported
Payroll Not Supported
Property Development Management Supported
Reporting / Analytics Supported
Work Order Management Not Supported

Real Estate Agency Features

Calendar Management Supported
Client / Property Matching Supported
Client Database Supported
Commission Management Supported
Contact Management Supported
Contract Management Supported
Email Marketing Supported
Flyer / Catalog Printing Supported
Lead Management Supported
Listing Management Supported
Property Database Supported
Website Management Supported

Real Estate CMA Features

Contact Management Supported
Lead Capture Supported
Market Charts Supported
Presentation Tools Supported
Price Forecasting Supported
Proposal Generation Supported
Templates Supported

Real Estate Marketing Features

Advertising Management Not Supported
CMA Supported
Contact Management Supported
CRM Supported
Email Marketing Supported
Lead Generation Supported
Listing Management / IDX Supported
Presentation Supported
Reporting / Analytics Supported
SEO Supported
SMS Marketing Supported
Social Media Marketing Supported
Virtual Tour Not Supported
Website Builder Supported

Real Estate Transaction Management Features

Accounting Supported
Appointment Scheduling Supported
Commission Management Supported
Contract Management Supported
Critical Date Alerts Supported
CRM Supported
Document Templates Supported
Electronic Signature Supported
File Sharing Supported
Task Management Supported
Transaction Review Supported

Sales Tracking Features

Activity Dashboard Supported
Alerts / Notifications Supported
Appointment Scheduling Supported
Call Logging Supported
Comments / Notes Supported
Custom Reports Supported
Document Management Supported
Email Templates Not Supported
Interaction Tracking Supported
Lead Management Supported
Lead Scoring Supported
Pipeline Management Supported
Reporting / Analytics Supported
Task Management Supported

Real Estate CRM Features

Campaign Management Not Supported
Client / Property Matching Not Supported
Contact Management Not Supported
Dashboard Not Supported
Email Marketing Not Supported
Interaction Tracking Not Supported
Lead Management Not Supported
Property Alerts Not Supported
Referral Tracking Not Supported
Segmentation Not Supported

Call Tracking Features

Call Log Not Supported
Call Recording Not Supported
Call Routing Not Supported
Caller Identification Not Supported
Campaign Management Not Supported
Conversion Tracking Not Supported
CRM Not Supported
IVR / Voice Recognition Not Supported
Keyword Tracking Not Supported

Marketing Automation Features

A/B Testing Not Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Not Supported
Drip Campaigns Not Supported
Dynamic Content Not Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Not Supported
Search Marketing Not Supported
Segmentation Not Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Sales Force Automation Features

Call Management Supported
Campaign Management Supported
Channel Management Not Supported
Commission Management Not Supported
Contact Management Supported
Contract Management Not Supported
Customer Database Supported
Email Marketing Not Supported
Field Sales Management Not Supported
Lead Management Supported
Opportunity Management Not Supported
Performance Metrics Not Supported
Proposal Generation Not Supported
Referral Tracking Supported
Sales Forecasting Not Supported
Territory Management Not Supported

Integrations

Agent Legend Supported
BoldTrail Back Office Supported
ChatGPT Supported
Docusign Supported
Facebook Supported
Follow Up Boss Not Supported
Open House Wizard Supported
QuickBooks Online Supported
Thanks.io Supported
dotloop Supported

Integrations

Agent Legend Not Supported
BoldTrail Back Office Not Supported
ChatGPT Not Supported
Docusign Not Supported
Facebook Not Supported
Follow Up Boss Supported
Open House Wizard Not Supported
QuickBooks Online Not Supported
Thanks.io Not Supported
dotloop Not Supported
Claim CallAction and update features and information
Claim CallAction and update features and information