Blend vs. WebMax START Comparison Chart

Mortgage Automator is the most advanced end-to-end loan origination and servicing software tailored for North American private lenders. Our versatile platform excels in managing residential, commercial, and construction loans, streamlining processes such as document generation, compliance reports, ACH/PAD payments, monthly statements & so much more. With our comprehensive loan origination suite, lenders can receive leads and loan requests via a Borrower Portal, build a robust sales pipeline, easily manage tasks and communications, and more efficiently manage their lending operations. Our platform also includes robust loan servicing features, investor relations tools, and comprehensive accounting and reporting capabilities, all backed by top-tier training and customer support. Intuitive automation capabilities and seamless integrations allow you to enhance workflows, saving you invaluable time and allowing your team to focus on growth.

CREDITONLINE is a comprehensive loan management software designed to seamlessly connect and integrate all stakeholders within an advanced lending ecosystem. Developed in collaboration with software experts and fintech professionals boasting over 17 years of industry experience, our solution is tailored specifically for financial institutions, alternative lenders, retailers, and other key market players. Our innovative lending technology, coupled with strategic partnerships, enables businesses to efficiently and affordably expand their service offerings and client base. Whether you're aiming to scale operations or refresh your existing business model, CREDITONLINE supports dynamic growth at every stage of your company's lifecycle. Ideal for optimizing various financial services, CREDITONLINE excels in Loan Origination, Leasing, Refinancing, Factoring, Lines of Credit, P2P Lending, Crowdfunding, and Marketplace solutions.

Founded in 2004, Axe Finance is a global market-leading software provider focused on credit risk automation for lenders looking to offer an efficient, competitive, and seamless omnichannel financing journey. Axe Finance developed Axe Credit Portal – ACP – a future-proof, AI-driven solution that automates the loan process from KYC to servicing, including scoring, automatic decisioning, limit management, and collateral management. ACP is a locally hosted or cloud-based solution designed to help lenders deliver an efficient, competitive, and seamless omnichannel financing experience across all client segments (Retail, Commercial, Corporate, Sovereign, FIs, microfinance, embedded financing, Islamic finance, green loans, etc.) Axe Finance is the trusted partner of leading global banking institutions such as Société Générale, OTP Bank, APS Bank, Arab National Bank, Al Rajhi Bank, QNB, ADCB, FAB, BBK, Bangkok Bank, Vietcombank, VIB, Fidelity Bank, Polaris Bank, among many others.

LoanPro is a core lending software that specializes in the servicing of loans. It powers financial innovation by giving users the tech they need to bring their lending innovations to life. Built on its own API, LoanPro unites with its user's existing software, while encouraging the use of powerful integrations and unifying all aspects of the loan lifecycle in a single source of truth. With real-time database access, process automation, and the ability to create and service multiple lending products in a single platform, LoanPro gives innovators the power to do what they do best.

SBS Banking Platform is a flexible, cloud-native solution that empowers financial institutions to scale on their terms while delivering seamless, digital-first experiences - anytime, anywhere. A fully integrated, front-to-back platform, it drives innovation across retail, corporate, and neobanking sectors. From digital and open banking to deposits, payments, lending, and compliance, our platform enables financial institutions across EMEA to stay ahead of the curve. Trusted by top-tier banks, SBS Banking Platform is recognized by industry leaders, including Gartner, Forrester, NelsonHall, and IBS, for its transformative impact. Recent recognition by Omdia for digital banking, Chartis for regulatory reporting, and NelsonHall for Cloud, SaaS & BPaaS underscores our commitment to excellence.

Bryt Software streamlines your Loan Servicing process. From automated payment processing to seamless borrower communication, we simplify your operation, reduce errors, and improve efficiency. Bryt is feature rich, but intuitive and easy to use. Simple, but powerful. Every inch of Bryt is engineered to make your job easier. Our 30 MINUTE IMPLEMENTATION is so intuitive that you can be up and running in no time with little or no support. Most of our customers are able to self-implement the system, with no implementation fees. But if you need support… we offer free, unlimited support that will amaze you! We are 100% cloud-based using the latest AZURE technology. We believe in providing our customers with fair and honest pricing. Our fees are based on your number of users and the features that you need. We don't force you into a long-term contract… we know you will love our product and our service.

MeridianLink® Opening simplifies and accelerates digital account opening with a streamlined platform built for speed, security, and scalability. It supports a full suite of deposit products—checking, savings, CDs, and IRAs—while delivering a consistent, omnichannel experience across all channels. Through seamless integration with core and digital banking systems, as well as hundreds of trusted third-party providers, it automates data entry, ID verification, credit checks, and fraud protection. Flexible workflows and intelligent decisioning help institutions increase conversions, reduce abandonment, and cross-sell more effectively—all while supporting compliance and a frictionless consumer experience. Our integrated digital platform supports the entire consumer financial journey while connecting with hundreds of trusted vendor partner solutions. Visit our website to learn more.

Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products. Plaid powers payments, lending, identity verification, fraud prevention, and personal finance applications. Today, more than 100 million people worldwide, including half of U.S. adults, have relied on Plaid through their connections to over 7,000 apps and services.

Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.

Run Faster. Lend Smarter. Stay Audit-Ready 24/7. Born from five generations of pawnbroking, Bravo Store Systems builds the technology that keeps modern pawnshops moving. Whether you write loans, manage firearms, or sell online, Bravo connects every part of your business so tickets, payments, and records flow automatically between counter, web, and back office. Predictive pricing delivers consistent valuations that protect margins. Task Manager replaces report-chasing, surfacing overdue loans and compliance tasks instantly. Built-in E4473 and A&D entries validate at save for 24/7 ATF audit-readiness. MobilePawn lets customers renew, pay, and shop from their phones. Thousands of pawn and FFL operators trust Bravo to run faster, stay compliant, and work smarter every day. Bravo Store Systems — built by pawnbrokers, for pawnbrokers.