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About

In marketing attribution methodologies around the globe there are two fundamentally differentiated approaches deployed. The first one is the top down population based approach which was traditionally done through multiple linear regression which heavily limited the number of media channels and variables that could be quantified at any given time. The second approach is the bottom up approach where individual cookie-based interactions are summed up to form a bigger picture. With Hamilton AI we have developed a new generation of unified measurement models. Models that can both attribute, optimize and allocate the biggest share of most marketing budgets. Namely the paid media spend. All without the disadvantages of the previous models. Scattered and incomparable data combined with multiple dedicated tools to measure the impact of marketing activities are leading to spurious attribution and sub-optimization.

About

Discover the hidden potential in your digital strategy. Oracle Data Cloud provides award-winning solutions made for every stage of the marketing journey. Reduce waste and protect your ad spend, reach your ideal buyers and prospects, and ensure you measure the metrics that matter to quantify the impact of your online advertising campaigns. Make the biggest impact with your advertising by understanding your customers and most valuable prospects on a whole new level. Discover what makes your audience take action and where to engage them with best-in-class audience and contextual intelligence solutions from Oracle Data Cloud. Protect against fraud while ensuring your ads are in-view and appearing alongside safe, relevant content. Drive campaign success with solutions for viewability, invalid traffic (IVT), and brand safety.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing teams and advertising agencies in need of a tool to improve the management of their business

Audience

Companies that want know who their best audiences are and be able to reach them in the right environment

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Blackwood Seven
Denmark
blackwoodseven.com

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/advertising/

Alternatives

Alternatives

Categories

Categories

Integrations

Contentsquare
Convert Experiences
Cvent Event Management
Ketch
Leadspace
ORMIT™-OpenJava
Oracle Audience Segmentation
Oracle Cloud CX
Oracle Digital Assistant
Oracle Marketing
Oracle Moat
Oracle Partner Relationship Management
Oracle Sales
Oracle Subscription Management
Oracle Unity Customer Data Platform
PlaceIQ
X Ads (Twitter Ads)

Integrations

Contentsquare
Convert Experiences
Cvent Event Management
Ketch
Leadspace
ORMIT™-OpenJava
Oracle Audience Segmentation
Oracle Cloud CX
Oracle Digital Assistant
Oracle Marketing
Oracle Moat
Oracle Partner Relationship Management
Oracle Sales
Oracle Subscription Management
Oracle Unity Customer Data Platform
PlaceIQ
X Ads (Twitter Ads)
Claim Blackwood Seven and update features and information
Claim Blackwood Seven and update features and information
Claim Oracle Advertising and update features and information
Claim Oracle Advertising and update features and information