Benchmark Email vs. Direct Mail Comparison


Benchmark Email Benchmark	Direct Mail e3 Software	+	+
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About We know time is your most precious resource. You shouldn't have to waste it fussing with complicated email platforms. Benchmark Email makes the tools you need simple, so you can get back to building relationships, accelerating your business and raising the bar. More efficiently leverage your most valuable marketing assets: your growing audience. Try out Benchmark for free to discover how simple effective email marketing can be. Benchmark has a suite of tools designed to keep up with your drive, including contact management. Take full advantage of Benchmark’s capabilities by upgrading to Pro and see just how much using the right tools can impact your company’s growth. Emails are mobile responsive, easily branded, and ready to delight subscribers in the inbox. Build your subscriber list with forms, pop-ups and landing pages. Easily add contacts to Benchmark Email from your favorite platforms. Connect with more subscribers every month to grow sales.	About Create and send professional and stylish email newsletters with Direct Mail. Designed for freelancers and and small and midsize businesses, this simple online marketing solution for Mac allows users to easily view campaign statistics on-the-go. Direct Mail features a suite of powerful email marketing tools that include an easy-to-use email template editor, advanced list management tools, mailing list sign up forms, and insightful campaign analytics reports.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Supported Linux Not Supported Cloud Not Supported On-Premises Not Supported iPhone Supported iPad Supported Android Not Supported Chromebook Not Supported
Audience Companies that need a powerful email marketing platform	Audience Direct Mail caters to individuals and small and medium-sized businesses (SMBs) looking to expand their reach by using an easy-to-use email marketing tool.
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing $9.95 per month Free Version Supported Free Trial Supported	Pricing $15.00/month Offers various pricing plans, including non-recurring fee plans. Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 3.0 / 5 ease 5.0 / 5 features 3.0 / 5 design 5.0 / 5 support 4.0 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Benchmark Email is the smartest way to do email marketing. I like that it is easy to use and it contains beautiful templates to create stunning emails for our clients. It lets me customize every aspect of the email for it to look the way we want it to and it has smart technology to always make sure that our emails will have a high open rate and keep our clients interested in the content we put out. This software has multiple tools that enhance our marketing workflow and it automates our process with features that can be configured to immediately communicate with our clients once they sign up to our newsletter. This keeps our customers engaged and it ensures that our next newsletters will actually be delivered to the email address provided. Benchmark offers a complete automated marketing cycle that helps improve our relationship with customers as we can better control the content that we create and the timeline this content is sent, increasing our leads and upgrading our customer experience. I also like the vast variety of color palettes that it offers for our emails and how we can customize our own palette to make it look more special, and its technology, along with the built-in photo editor, allows us to study our campaigns and know which mock-ups will gain more attention according to their testing that most of the time tends to be very accurate and it adjusts to our past projects and past data to help us improve our marketing strategies in the future. Besides, Benchmark has many good tools for our small business and it has a high contact limit that adjusted to our needs when we first signed up, providing a great and affordable plan that offers most important features that lets me study and analyze our customers’ behavior in regards to our campaigns and how they interact with them. I like that I can customize our reports between live engagement, hourly open rates, device variability, and click rates, as it helps me understand more the type of public that we have and how different they are from each other, and what we can do for every type of customer to keep and improve their engagement rates, and to effectively turn a lead into an actual customer of our products. Cons Benchmark Email currently doesn’t offer the email whitelabeling option for the plan that we use, which means that sometimes our emails get sent to spam folders because it cannot be fully verified that the newsletters/campaigns belong to our business, or sometimes they end up in the promotions folder for Gmail, which is also an issue as we end up with lower open rates when this happens. This sometimes causes issues for us as we don’t know which emails or which campaigns will end up not being successful, which is my main issue with this software as it doesn’t provide a stable service and deliverability that we can fully rely on for our email marketing projects. Additionally, we have had issues regarding the looks of our emails in the mobile version, even though we have edited our content to make it fit for mobile, it will sometimes happen that it won’t save and it causes issues on the final result; we have brought up this issue with the customer support and I truly hope that they are working to fix this and improve their formatting issues on any device. Also, the lack of a mobile app that helps me send our newsletters more efficiently is a big concern for me and I hope that it will become available soon.
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Not Supported
Company Information Benchmark Founded: 2004 United States www.benchmarkemail.com	Company Information e3 Software Founded: 2002 United States directmailmac.com
Alternatives Mailchimp Intuit Mailchimp	Alternatives MoonMail
Brevo	Campaign Monitor Marigold
FeedBlitz	CleverReach
Flodesk	Flodesk
Mailster View All	ActiveCampaign View All
Categories Email APIs Supported Email Marketing Supported Email Newsletter Supported	Categories Email Marketing Supported Email Newsletter Supported Email Template Design Supported Marketing Supported Marketing Automation Supported
Email Marketing Features A/B Testing Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Not Supported Template Management Supported WYSIWYG Email Editor Supported	Email Marketing Features A/B Testing Not Supported Artificial Intelligence Not Supported Auto-Responders Supported CAN SPAM Compliance Supported Customer Surveys Supported Drip Campaigns Supported Dynamic Content Supported Event Triggered Email Supported Image Library Supported Landing Pages/Web Forms Supported Mailing List Management Supported Mobile Optimized Emails Supported Reporting/Analytics Supported Subscriber Management Supported Template Management Supported WYSIWYG Email Editor Supported Show More Features Email Template Design Features A/B Testing Not Supported Code From Scratch Not Supported Drag & Drop Editing Supported Image Library Not Supported Import HTML Code Not Supported Mobile-Friendly / Responsive Supported Potential Issue Identification Not Supported Premade Templates Supported Proofing Not Supported Reporting / Analytics Not Supported Text Editor Supported Theme Editor Supported Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Supported Artificial Intelligence Not Supported Content / Blogging Platform Not Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Supported Lead Scoring Supported Sales Intelligence Supported Search Marketing Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported
Integrations Axis LMS Supported Facebook Supported Gmail Supported Google Docs Supported Ninja Popups Supported Zapier Supported Evolok Supported Flow XO Supported Gleam Supported HubSpot Customer Platform Supported Incredible Supported KudosHub Email Validation Supported LinkedIn Supported Loja Integrada Supported Mailchimp Not Supported Microsoft Excel Not Supported Peaka Supported StarfishETL Supported SurveyMethods Supported vcita Supported Show More Integrations View All 67 Integrations	Integrations Axis LMS Supported Facebook Supported Gmail Supported Google Docs Supported Ninja Popups Supported Zapier Supported Evolok Not Supported Flow XO Not Supported Gleam Not Supported HubSpot Customer Platform Not Supported Incredible Not Supported KudosHub Email Validation Not Supported LinkedIn Not Supported Loja Integrada Not Supported Mailchimp Supported Microsoft Excel Supported Peaka Not Supported StarfishETL Not Supported SurveyMethods Not Supported vcita Not Supported Show More Integrations View All 13 Integrations
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