Benchmark Email

Benchmark Email

Benchmark
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About

We know time is your most precious resource. You shouldn't have to waste it fussing with complicated email platforms. Benchmark Email makes the tools you need simple, so you can get back to building relationships, accelerating your business and raising the bar. More efficiently leverage your most valuable marketing assets: your growing audience. Try out Benchmark for free to discover how simple effective email marketing can be. Benchmark has a suite of tools designed to keep up with your drive, including contact management. Take full advantage of Benchmark’s capabilities by upgrading to Pro and see just how much using the right tools can impact your company’s growth. Emails are mobile responsive, easily branded, and ready to delight subscribers in the inbox. Build your subscriber list with forms, pop-ups and landing pages. Easily add contacts to Benchmark Email from your favorite platforms. Connect with more subscribers every month to grow sales.

About

We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Create professional emails, segment your list and automate your messages to drive more engagement and sales for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth, all from one place. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies that need a powerful email marketing platform

Audience

Small businesses that want a simple and affordable email marketing and marketing automation solution that includes event management tools, social campaigns, and surveys

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$9.95 per month
Free Version
Free Trial

Pricing

$12 per month
Constant Contact prices are monthly, and based on the number of contacts in users email list or database.

Lite: from $12/month

Standard: from $35/month

Premium: from $80/month

Lead Gen & CRM: from $449/month
Free Version
Free Trial

Reviews/Ratings

Overall 3.0 / 5
ease 5.0 / 5
features 3.0 / 5
design 5.0 / 5
support 4.0 / 5

Reviews/Ratings

Overall 4.5 / 5
ease 4.8 / 5
features 4.6 / 5
design 4.5 / 5
support 4.6 / 5

Pros & Cons from Real Users

Pros

  • Benchmark Email is the smartest way to do email marketing. I like that it is easy to use and it contains beautiful templates to create stunning emails for our clients. It lets me customize every aspect of the email for it to look the way we want it to and it has smart technology to always make sure that our emails will have a high open rate and keep our clients interested in the content we put out. This software has multiple tools that enhance our marketing workflow and it automates our process with features that can be configured to immediately communicate with our clients once they sign up to our newsletter. This keeps our customers engaged and it ensures that our next newsletters will actually be delivered to the email address provided. Benchmark offers a complete automated marketing cycle that helps improve our relationship with customers as we can better control the content that we create and the timeline this content is sent, increasing our leads and upgrading our customer experience. I also like the vast variety of color palettes that it offers for our emails and how we can customize our own palette to make it look more special, and its technology, along with the built-in photo editor, allows us to study our campaigns and know which mock-ups will gain more attention according to their testing that most of the time tends to be very accurate and it adjusts to our past projects and past data to help us improve our marketing strategies in the future. Besides, Benchmark has many good tools for our small business and it has a high contact limit that adjusted to our needs when we first signed up, providing a great and affordable plan that offers most important features that lets me study and analyze our customers’ behavior in regards to our campaigns and how they interact with them. I like that I can customize our reports between live engagement, hourly open rates, device variability, and click rates, as it helps me understand more the type of public that we have and how different they are from each other, and what we can do for every type of customer to keep and improve their engagement rates, and to effectively turn a lead into an actual customer of our products.

Cons

  • Benchmark Email currently doesn’t offer the email whitelabeling option for the plan that we use, which means that sometimes our emails get sent to spam folders because it cannot be fully verified that the newsletters/campaigns belong to our business, or sometimes they end up in the promotions folder for Gmail, which is also an issue as we end up with lower open rates when this happens. This sometimes causes issues for us as we don’t know which emails or which campaigns will end up not being successful, which is my main issue with this software as it doesn’t provide a stable service and deliverability that we can fully rely on for our email marketing projects. Additionally, we have had issues regarding the looks of our emails in the mobile version, even though we have edited our content to make it fit for mobile, it will sometimes happen that it won’t save and it causes issues on the final result; we have brought up this issue with the customer support and I truly hope that they are working to fix this and improve their formatting issues on any device. Also, the lack of a mobile app that helps me send our newsletters more efficiently is a big concern for me and I hope that it will become available soon.

Pros & Cons from Real Users

Pros

  • -Constant Contact offers marketing automation such as list building, automated email resend & subject line A/B testing. -Offers a 60 day free trial & a 60 day money back guarantee on it's subscription plans. -Subscriber list import supports formats like CSV, xls, xlsx or txt. It also supports direct import from Gmail or MS Outlook's address book.
  • When I started using this platform, I immediately noticed that it had very significant features that would absolutely help me improve business marketing within my technology company. I really liked the way this platform provides me with a fairly easy-to-use service, one that I feel relatively familiar with and in which I can develop any type of advertising campaign. I love the large number of templates that I can access from this platform. These templates help me create new advertising campaigns in a much simpler way, in which I only have to edit very few things within the template to be able to send a campaign to my clients. I also liked the way I can monitor in real time each of the progress I make through each campaign. The platform provides me with real-time statistics, separately, which helps me consult specific statistics for specific campaigns. I have noticed a great growth in digital marketing. Thanks to this platform, I have been able to send advertising campaigns by email or through other means, which has helped me get many clients in my technology company and has helped me grow as a company and have a good online positioning. I have also liked the general ease with which this platform can be used, I love that it is so easy to use since I can correctly organize each of the campaigns and I can have a fairly easy marketing configuration and administration. It is also important to highlight the joint work system that Constantina Contact has offered me, with this joint work system, I have been able to create advertising campaigns with the support of my colleagues, in this way we have been able to create a large number of campaigns in less time than before, this means that the general campaign creation time in my company has been considerably reduced since this platform arrived in our work environment.
  • Fantastic to integrate with social media for wider audience. Impressive with personalization. Simple and intuitive.
  • Constant Contact has been a very influential platform when it comes to expanding our company's advertising system, thanks to this platform we have been able to create a large number of advertising campaigns which have helped us find new clients for the company, this platform allows us to create campaigns in a constant and collaborative way, we can create campaigns from scratch together, with the collaboration of various employees located in the marketing sector of the company, it allows you to create a campaign from scratch, view changes in real time and configure a campaign of together, also, I have loved the way in which this platform is able to improve the receptivity of our campaigns in the inbox, that platform has a pretty good filter for the campaigns, which helps to make the inboxes Customer input does not detect these campaigns as spam, on the contrary, this filter helps campaigns enter the main folder of an inbox, which improves the visibility of these campaigns. Another positive aspect that this platform has is that it has a very good and very creative campaign design tool. This platform allows you to create campaigns from a very good, formal and unique design. We have been able to obtain a design never seen before in other campaigns. , which captures the attention of customers. Another thing that I love about this platform is that it allows me to see the statistics in real time, it allows me to see how many leads we have obtained, it allows me to see the display rate of the campaigns as well as the rejection rate of these campaigns. In customer trays, the statistical monitoring system really works perfectly to monitor the progress of these campaigns.
  • The things that most favors any user who uses Constant Contact, is that this platform allows you to obtain a better campaign delivery service, this helps the campaigns you send to your clients to enter the main folder of each email address. mail, this delivery rate is up to 99%, which guarantees that each client will receive the corresponding campaign and on very rare occasions the campaigns will be detected as Spam. Also, I loved the great way in which I was able to automate the responses and actions of each campaign thanks to Constant Contact, that's what makes it different from other platforms, it allows you to create much more variety of automations, so that customers receive responses automatic depending on the requirement they make in each campaign, every time a client completes a campaign, you can configure so that the platform sends offers and new campaigns to that client automatically, Marketing automation is quite favorable. I also liked that this platform is capable of having an integrated CRM system, you don't have to use some CRM software and integrate it with Constant Contact to serve a client, thanks to the automation system, each client will be transferred to the CRM panel for that you can carry out the negotiation and the special treatment with each client, I love that it has this CRM function integrated by default.

Cons

  • -Constant Contact is improving it's fraudulent monitoring but it still has gaps. -Image library has a space of just 2GB. -Maximum size of any image that can be uploaded in the image library is 5MB. -Email scheduling has no direct option to send messages on a daily, weekly or monthly basis, we are supposed to achieve this by creating an automated series.
  • One of the main features that can be improved within this platform is regarding the system that the free version offers, I used this free version for approximately a week to be able to properly test the platform, after that, I decided to acquire one of the plans of this platform, however, I must emphasize that the free trial pressure was not pleasant for me, there are many limitations in the number of templates that you can access for free with this plan, in addition, there is a limit in the amount of reach to an audience that you can have in an advertising campaign, which makes this free version not work at all really, I consider that it is one of the things that could be improved within this platform, it is essential to offer a complete free version in which users can properly test the platform in general. Another feature that I have not liked is that this platform does not have a good application for mobile devices. I have noticed that the application for mobile devices does not offer real-time metrics, as the version for computers offers. In addition, it is quite difficult to create advertising campaigns from your mobile phone. The application does not have the correct functions to create a complete and attractive campaign for your clients. This is one of the things that should be improved. The application is essential for my mobile devices.
  • Exemplary tool with ease of customization. Great templates.
  • A negative aspect of this platform is that it does not have any type of built-in system to generate an automated response for customer requirements in advertising campaigns, this is quite negative since it allows us to create an automated response flow for customers potentials, this causes us to have to send the responses manually for each client, in addition, this tool is quite expensive, despite the fact that the high costs of this platform have not directly affected our company since we have generated a good remuneration thanks to potential customers, we believe that the prices within this platform should be much lower, Constant Contact currently generates many more expenses from the increase in registered contacts.
  • One of the complications that can arise in Constant Contact is that the main configuration service of the automations must be configured by a professional, this is a complex system to use, if a new user wants to configure this platform for the first time, they must have with complete experience in marketing setup. The second problem that can be found in Constant Contact is the shortage of pre-designed templates for the campaigns, I must admit that the creation of advertising campaigns on this platform is quite easy, all the delivery settings can be done quickly, but there are very few templates currently on this platform, which causes users to manually design the design of each campaign they are developing.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Benchmark
Founded: 2004
United States
www.benchmarkemail.com

Company Information

Constant Contact
Founded: 1998
United States
www.constantcontact.com

Alternatives

Mailchimp

Mailchimp

Intuit Mailchimp

Alternatives

HubSpot CRM

HubSpot CRM

HubSpot
Mailchimp

Mailchimp

Intuit Mailchimp

Categories

Categories

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Marketing Features

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design Features

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Email Tracking Features

A/B Testing
Audience Segmentation
Campaign Management
Event-Based Notifications
Location Tracking
Team Management

Event Marketing Features

Audience Segmentation
Campaign Management
Email Marketing
Event Calendar
Landing Pages / Web Forms
Location-Based Marketing
Reporting/Analytics
Social Media Promotion
Surveys & Feedback
Website Management

Marketing Automation Features

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Registration Features

Activity Registration
Attendance Management
Badge Management
Calendar Management
Class Registration
Contact Management
Event Registration
Form Builder
Group Registration
Marketing Management
Online Registration
Onsite Registration
Payment Processing
Refund Automation
Self Check-In
Surveys & Feedback

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Survey Features

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Offline Response Collection
Paper Survey
Question Branching
Question Library
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

Integrations

Capsule
Convert Pro
ConvertPlus
Facebook
Flow XO
Gleam
HubSpot CRM
HubSpot Customer Platform
HubSpot Operations Hub
Integry
LiveChat
Peaka
Pipedrive
QuickEmailVerification
Salesforce
Shopify
SurveyMethods
WordPress
Wufoo
YesInsights

Integrations

Capsule
Convert Pro
ConvertPlus
Facebook
Flow XO
Gleam
HubSpot CRM
HubSpot Customer Platform
HubSpot Operations Hub
Integry
LiveChat
Peaka
Pipedrive
QuickEmailVerification
Salesforce
Shopify
SurveyMethods
WordPress
Wufoo
YesInsights
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Claim Benchmark Email and update features and information
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