Behaf

Behaf

Behaf Pvt Ltd
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About

Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.

About

eDesk empowers eCommerce sellers to accelerate growth with AI-driven support that converts, resolves, and retains. Built on three pillars—Pre-sales Support, Streamline Support, and Build Loyalty—eDesk centralizes all customer conversations in one Smart Inbox, enabling instant, AI-powered responses and seamless issue resolution. Deliver always-on self-service, cut response times with powerful automations, and uncover opportunities with advanced reporting. Designed for fast-growing brands, eDesk helps you scale effortlessly, boost operational efficiency, and turn customer support into a powerful growth driver.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Supported
Mac Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp

Audience

eCommerce sellers interested in a powerful customer support and help desk solution specifically built for ecommerce

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version Not Supported
Free Trial Not Supported

Pricing

Free
Standard Plans (per agent per month):
Essential – $39
- Basic support foundation with centralised inbox, live chat & automated workflows.

Growth – $89
- Adds CSAT surveys, performance metrics, data migrations & more marketplaces.

Professional – $119
- Includes advanced reporting, custom roles, API access, onboarding & security.

Enterprise – Custom pricing
- Tailored for large teams with unlimited stores, dedicated support & workflows.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.9 / 5
ease 4.4 / 5
features 4.6 / 5
design 4.4 / 5
support 4.9 / 5

Pros & Cons from Real Users

Pros

  • Easy to use, stores a lot of information and details which are easy to access, friendly team who will help.
  • Centralized inbox. Could be overwhelming for a new user. All in all good layout and design. Could run into some issues while setup but the support team is always there to help out.
  • Ease of use. Excellent features. Fantastic support who are extremely quick and responsive with accurate information. Webinars to enhance your knowledge.
  • Fast and convenient, the AI and template reply is really helpful to shorten the time spending on replying message.
  • - Easy to see workload - Distributes workload equally automatically - AI responses makes answering common enquiries a breeze - All Orders / Customer Service in one place for 10 of our stores - Streamlines workload

Cons

  • Could do with some free training on new upgrades that's it.
  • Lack of shortcuts. Shortcuts keys for some features would have been better.
  • Can sometimes be a little bit laggy, tickets take around 5 mins to drop across.
  • It would be better if the view only account can have access to leave note to @note to the agent who is really responding to the message.
  • Up to now we haven't seen any cons to using eDesk.

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co

Company Information

eDesk
Founded: 2012
Ireland
www.edesk.com

Alternatives

Ordrio

Ordrio

Ordrio Technologies

Alternatives

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ExpertGuru.ai
Pingsold

Pingsold

Web Vogue Technologies
WALoops

WALoops

Varni Infotech

Categories

Categories

Customer Service Supported
eCommerce Tools Supported
Help Desk Supported
Live Chat Supported

Help Desk Features

Alerts / Escalation Supported
Automated Routing Supported
Community Forums Not Supported
Customizable Branding Not Supported
Document Storage Not Supported
Email Integration Supported
Incident Management Not Supported
Interaction Tracking Supported
IT Asset Management Not Supported
Knowledge Base Supported
Known Issue Management Not Supported
Live Chat Supported
Multi-Channel Communication Supported
Multiple Brands / Products Supported
Network Monitoring Not Supported
Real-time Chat Supported
Self Service Portal Supported
Service Level Agreement (SLA) Management Supported
Ticket Management Supported

Integrations

WhatsApp Supported
AfterShip Not Supported
Aircall Not Supported
Amazon Not Supported
BigCommerce Not Supported
Cdiscount Not Supported
Etsy Not Supported
Gmail Not Supported
Help Desk Migration Not Supported
Mirakl Not Supported
PowerDialer.ai Not Supported
PrestaShop Not Supported
ReturnPro Not Supported
ShipCalm Not Supported
ShipStation Not Supported
Shiprocket Supported
Shopify Not Supported
Wish Not Supported
eBay Not Supported
xSellco Feedback Not Supported

Integrations

WhatsApp Supported
AfterShip Supported
Aircall Supported
Amazon Supported
BigCommerce Supported
Cdiscount Supported
Etsy Supported
Gmail Supported
Help Desk Migration Supported
Mirakl Supported
PowerDialer.ai Supported
PrestaShop Supported
ReturnPro Supported
ShipCalm Supported
ShipStation Supported
Shiprocket Not Supported
Shopify Supported
Wish Supported
eBay Supported
xSellco Feedback Supported
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