Behaf

Behaf

Behaf Pvt Ltd
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About

Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.

About

Meta Business Agent is an AI-powered business assistant that helps organizations automate customer interactions, improve engagement, and deliver personalized support across Meta’s messaging platforms. The solution enables businesses to respond to customer inquiries, recommend products, qualify leads, schedule appointments, and support sales activities through WhatsApp, Messenger, and Instagram. Designed for businesses of all sizes, the platform can be deployed quickly or integrated into existing enterprise systems for larger-scale operations. Meta Business Agent uses business-specific information, catalogs, and workflows to provide relevant customer experiences while maintaining brand consistency. The platform also assists business owners by summarizing conversations and providing insights into customer interactions. By combining customer engagement, automation, and operational support, Meta Business Agent helps organizations scale communication and service delivery more effectively.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Audience

Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp

Audience

Small businesses, enterprises, customer service teams, sales organizations, eCommerce companies, and brands seeking AI-powered customer engagement, support, and business automation across WhatsApp, Messenger, and Instagram

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

Pricing

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co

Company Information

Meta
Founded: 2004
United States
www.facebook.com/business/ai#conversations

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Ordrio

Ordrio

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Pingsold

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Botsonic

Writesonic
WALoops

WALoops

Varni Infotech

Categories

Categories

Agentic AI Supported
AI Agents Supported
Conversational AI Supported

Integrations

WhatsApp Supported
Facebook Not Supported
Facebook Messenger Not Supported
Instagram Not Supported
Meta Business Suite Not Supported
PayU Supported
Shiprocket Supported
Shopee Not Supported
Shopify Not Supported
Zendesk Not Supported

Integrations

WhatsApp Supported
Facebook Supported
Facebook Messenger Supported
Instagram Supported
Meta Business Suite Supported
PayU Not Supported
Shiprocket Not Supported
Shopee Supported
Shopify Supported
Zendesk Supported
Claim Behaf and update features and information
Claim Behaf and update features and information
Claim Meta Business Agent and update features and information
Claim Meta Business Agent and update features and information