BehafBehaf Pvt Ltd
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Related Products
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About
Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.
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About
Checkout DM is a web-based social-commerce tool for merchants and creators who sell through Instagram. It connects an Instagram professional account and product catalog to automated direct-message checkout flows, including product discovery, story replies, and comment-to-DM triggers. Buyers can receive product details and payment links in Instagram messages, while sellers manage chats, customers, orders, returns, stock, delivery status, and sales analytics in a dashboard. Payments can be collected through connected gateways or manual methods. Eligible plans add shareable public catalog pages, coupons, abandoned-cart follow-ups, team access, and outbound webhooks. Checkout DM helps businesses manage product inquiries and order workflows through social conversations without building a separate online store.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp
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Audience
Instagram merchants, creators, home businesses, and brands that sell products through direct messages.
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and VideosNo images available
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Screenshots and VideosNo images available
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Pricing
5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
₹1,499/month
The free plan is ₹0/month. The Starter plan is ₹1,499/month. Plans are billed monthly and can be canceled anytime. Checkout DM states there is no setup fee and no Checkout DM sales commission.
Free Version
Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Company InformationBehaf Pvt Ltd
Founded: 2024
India
www.behaf.co
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Company InformationCheckout DM
Founded: 2026
India
checkoutdm.com
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Categories |
Categories |
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Integrations
Shiprocket
Supported
Instagram
Not Supported
PayPal
Not Supported
PayU
Supported
Razorpay
Not Supported
Shippo
Not Supported
Stripe
Not Supported
WhatsApp
Supported
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Integrations
Shiprocket
Supported
Instagram
Supported
PayPal
Supported
PayU
Not Supported
Razorpay
Supported
Shippo
Supported
Stripe
Supported
WhatsApp
Not Supported
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