Behaf

Behaf

Behaf Pvt Ltd
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About

Behaf is a WhatsApp-first commerce platform for Indian direct-to-consumer brands. Sellers upload products, prices and variants, then share a storefront link through channels such as Instagram so shoppers can browse, ask questions and place orders in WhatsApp. Its AI sales agent answers product and delivery questions, recommends items and bundles, and can send payment links. Behaf supports prepaid and cash-on-delivery orders, including COD confirmation before dispatch, and connects order handling with PayU payments and Shiprocket pickup, shipping and tracking. A seller dashboard organizes customer and order information and lets sellers review conversations or handle issues escalated by the agent. The service is aimed at Indian brands selling physical goods such as fashion, jewellery, beauty, wellness, food and home products, particularly those turning social-media interest and messaging conversations into sales.

About

Checkout DM is a web-based social-commerce tool for merchants and creators who sell through Instagram. It connects an Instagram professional account and product catalog to automated direct-message checkout flows, including product discovery, story replies, and comment-to-DM triggers. Buyers can receive product details and payment links in Instagram messages, while sellers manage chats, customers, orders, returns, stock, delivery status, and sales analytics in a dashboard. Payments can be collected through connected gateways or manual methods. Eligible plans add shareable public catalog pages, coupons, abandoned-cart follow-ups, team access, and outbound webhooks. Checkout DM helps businesses manage product inquiries and order workflows through social conversations without building a separate online store.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Founder-led Indian D2C brands that sell through Instagram DMs and WhatsApp

Audience

Instagram merchants, creators, home businesses, and brands that sell products through direct messages.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

No images available

Screenshots and Videos

No images available

Pricing

5% + ₹5 per order
Founding 100 rate: 5% of order value + ₹5 per shipped order, plus 18% GST on the fee. After the first 100 brands, the rate is 10% + ₹5 per shipped order + GST. No setup or monthly fee. Sellers pay shipping charges through their Shiprocket wallet.
Free Version Not Supported
Free Trial Not Supported

Pricing

₹1,499/month
The free plan is ₹0/month. The Starter plan is ₹1,499/month. Plans are billed monthly and can be canceled anytime. Checkout DM states there is no setup fee and no Checkout DM sales commission.
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

Behaf Pvt Ltd
Founded: 2024
India
www.behaf.co

Company Information

Checkout DM
Founded: 2026
India
checkoutdm.com

Alternatives

Ordrio

Ordrio

Ordrio Technologies

Alternatives

Pingsold

Pingsold

Web Vogue Technologies
Pingsold

Pingsold

Web Vogue Technologies
WALoops

WALoops

Varni Infotech
WALoops

WALoops

Varni Infotech

Categories

Categories

Social Commerce Supported

Integrations

Shiprocket Supported
Instagram Not Supported
PayPal Not Supported
PayU Supported
Razorpay Not Supported
Shippo Not Supported
Stripe Not Supported
WhatsApp Supported

Integrations

Shiprocket Supported
Instagram Supported
PayPal Supported
PayU Not Supported
Razorpay Supported
Shippo Supported
Stripe Supported
WhatsApp Not Supported
Claim Behaf and update features and information
Claim Behaf and update features and information
Claim Checkout DM and update features and information
Claim Checkout DM and update features and information