Salesforce B2C Commerce

Adobe Commerce brings innovations from across Adobe to accelerate sales and set brands apart with personalized, engaging commerce experiences that increase conversion and speed global expansion. It supercharges site performance with a lightning-fast, SEO-optimized storefront, AI-powered search and recommendations, native testing, and intuitive authoring backed by an integrated DAM. A scalable catalog supports both B2C and B2B sales across multiple sites, brands, markets, and price lists—helping teams manage complexity while fast-tracking growth. Delivered on a secure, scalable SaaS platform, Adobe Commerce ensures customers always benefit from the latest innovations, with automatic updates and managed operations that lower TCO. For companies not ready to replatform, Adobe Commerce Optimizer adds a modern storefront and merchandising capabilities that allow brands to boost performance, conversion, and sales alongside existing backends.

Paloma helps eCommerce businesses sell directly to customers in Facebook and Instagram Messenger, with automated personal shopping conversations. Get started with a template to help customers find the right product, or learn about how your product will work for them. Monitor your leads, sales, conversation funnel, click breakdowns, and behavioral insights to better understand how, and what, to sell to your audience. At Paloma, we're motivated by the new wave of online commerce, happening in the modern-day lemonade stand. Today's online seller is talking directly to their customers, which sells better then a website ever could. But is challenging to manage without the infrastructure that eCommerce websites provide. Square sellers of all types can connect their storefront with Paloma to create personalized shopping experiences for their messaging channels, where they can learn about their customers, direct them to the best products, and help them seamlessly checkout.