Related Products
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About
BERA Brand Accelerator is a Predictive Brand Management platform powered by the world's largest syndicated brand equity data stream, providing an accurate, 360' view of brand health across categories and agnostically against the entire brand landscape. Our AI technology automates the real-time collection, analysis, and measurement of 109 consumer-based metrics, across 4,543 brands in 200 sectors globally to deliver you on-demand insights and strategic recommendations to optimize your brand strategy and grow financial outcomes. With BERA, marketers know precisely who to target, how to position, and what best next steps are necessary to strengthen their brand over time. If that's not enough, we take it a step further to show the causal impact of brand investments on the financial business results.
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About
Capella is an AI-powered category management and digital procurement strategy platform that guides users through a structured, world-recognized 5i Category Management process to create breakthrough, data-driven category strategies from simple to highly complex spend areas; it blends advanced algorithmic intelligence with a transparent step-by-step workflow so teams can set strategic goals like cost reduction, sustainability, innovation, or risk mitigation, collaborate in real time across functions, track strategy status and benefits against metrics, and consolidate multiple views and stakeholder inputs into one agreed outcome. Capella’s guided mode supports users new to category management by recommending next steps and options, while an advanced practitioner mode lets experienced managers take full control and customize strategy development; built-in governance dashboards show progress and benefits, and integration options allow the platform to connect with internal and external data.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Chief Marketing Officer, Head of Brand, Consumer Insights and Analytics
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Audience
Procurement teams, category managers, and supply strategy professionals who want a platform to build and execute strategic sourcing and spend category strategies with structured methodology and real-time collaboration
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBERA
Founded: 2013
United States
bera.ai/
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Company InformationCapella
Founded: 2003
United Kingdom
capellacategorystrategy.com
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Categories |
Categories |
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Integrations
Voxpopme
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