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About

BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.

About

NetOwl EntityMatcher provides accurate, fast, and scalable identity resolution based not only on similarities of the entity names but also other key entity attributes such as date of birth, place of birth, address, and nationality. Identity resolution can also be based on social network information such as employer, spouse, associate, etc. NetOwl performs identity resolution based on any combination of available entity record attributes by utilizing its unique proprietary search and indexing engine that allows combination of evidence from multiple matching attributes in a highly robust, scalable, and intuitive fashion. Application-specific business rules can be implemented by determining what combination of record attributes should be matched and what weights should be assigned to each attribute. NetOwl leverages our machine learning-based multicultural, multi-lingual name matching product, NetOwl NameMatcher, to enable sophisticated name matching of various entity types.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors

Audience

Companies and organizations interested in an identity resolution software based on similarities of the entity names, attributes, and social network information

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$250 per month
Enterprise pricing starts at $2500 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built.

Cons

  • The UI has more features than I really know what to do with, but maybe that's just me.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Supported

Company Information

BDEX
Founded: 2014
United States
www.bdex.com

Company Information

NetOwl
Founded: 1996
United States
www.netowl.com/identity-resolution

Alternatives

Alternatives

Delivr

Delivr

Delivr.ai

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Data Quality Features

Address Validation Supported
Data Deduplication Not Supported
Data Discovery Supported
Data Profililng Not Supported
Master Data Management Not Supported
Match & Merge Supported
Metadata Management Not Supported

Integrations

ArcGIS Not Supported
Elasticsearch Not Supported
Facebook Ads Supported
Google Maps Not Supported
IBM Cloud Not Supported
Instagram Ads Supported
Kibana Not Supported
LiveRamp Supported
Lotame Supported
MarkLogic Not Supported
Meta Ads Supported
Palantir Apollo Not Supported
PubMatic Supported
SAP Store Supported
SolrCommerce Not Supported
Tableau Not Supported
The Trade Desk Supported
TransUnion TruEmpower Supported

Integrations

ArcGIS Supported
Elasticsearch Supported
Facebook Ads Not Supported
Google Maps Supported
IBM Cloud Supported
Instagram Ads Not Supported
Kibana Supported
LiveRamp Not Supported
Lotame Not Supported
MarkLogic Supported
Meta Ads Not Supported
Palantir Apollo Supported
PubMatic Not Supported
SAP Store Not Supported
SolrCommerce Supported
Tableau Supported
The Trade Desk Not Supported
TransUnion TruEmpower Not Supported
Claim BDEX and update features and information
Claim BDEX and update features and information
Claim NetOwl EntityMatcher and update features and information
Claim NetOwl EntityMatcher and update features and information