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About

BDEX’S Omni IQ helps you find more customers identical to your ideal clients using a proprietary extended audience AI technology. The BDEX Identity Graph helps companies identify consumers across all channels. We authenticate over 470 million hashed email-MAID-IP matches linked to 113M households cross the US each month from our expansive network of SDKs, app publishers, and primary data sources. Talk to us about identity resolution. Nominated as the top Identity Technology by AdExchanger, BDEX is the only Identity Platform that guarantees all IDs are linked to real people, removing all IDs linked to bots, click farms and other forms of ad fraud as well as all temporary IDs due to Apple's ATT/DoNotTrack.

About

Leverage Experian marketing services' powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. ConsumerView can take your business to the next level with thousands of data attributes available. Consumer demographics like age, gender, marital status, children, and income. Life event triggers like new parents, new homeowners, and new movers. Automotive data provides insight into the vehicles consumers have in their garages and the likelihood of households purchasing a vehicle. Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level. Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories. Consumer decision-making styles and preferred marketing communication channels.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Data exchange platform that empowers B2C companies to use the power of data to understand consumer behaviors

Audience

Businesses seeking a tool to learn more about their customers, improve operations, and deliver intelligent interactions

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$250 per month
Enterprise pricing starts at $2500 per month
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Pros & Cons from Real Users

Pros

  • So far we have experienced an excellent result in using their Omni IQ platform to model our customers and build extended audiences for ad targeting. We have definitely seen an uptick in new customers from our latest ad campaign using the extended audiences we built.

Cons

  • The UI has more features than I really know what to do with, but maybe that's just me.

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Company Information

BDEX
Founded: 2014
United States
www.bdex.com

Company Information

Experian
Founded: 1980
United States
www.experian.com/marketing/consumer-view

Alternatives

Alternatives

Categories

Categories

B2B Data Supported
Consumer Data Supported

Customer Data Platforms (CDP) Features

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Not Supported
Personalization Supported
Predictive Modeling Supported

Data Quality Features

Address Validation Supported
Data Deduplication Not Supported
Data Discovery Supported
Data Profililng Not Supported
Master Data Management Not Supported
Match & Merge Supported
Metadata Management Not Supported

Integrations

Experian Mosaic Not Supported
Facebook Ads Supported
Instagram Ads Supported
LiveRamp Supported
Lotame Supported
Meta Ads Supported
PubMatic Supported
SAP Store Supported
The Trade Desk Supported
TransUnion TruEmpower Supported

Integrations

Experian Mosaic Supported
Facebook Ads Not Supported
Instagram Ads Not Supported
LiveRamp Not Supported
Lotame Not Supported
Meta Ads Not Supported
PubMatic Not Supported
SAP Store Not Supported
The Trade Desk Not Supported
TransUnion TruEmpower Not Supported
Claim BDEX and update features and information
Claim BDEX and update features and information
Claim Experian Consumer View and update features and information
Claim Experian Consumer View and update features and information