B2B.IQ vs. Influ2 Comparison


B2B.IQ B2B Media Group	Influ2	+	+
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About B2B.IQ is an in-house account engagement platform developed by B2B Media Group, offering marketing and revenue teams comprehensive data, account engagement, and buyer signals to enhance display and lead generation campaigns. The platform provides access to a global database of over 100 million verified B2B decision-makers, enriched with first-party firmographic data, intent data, and more than 112 million monthly account behavior signals. Users can monitor campaign progression, account insights, and buying signals through a customizable, user-friendly dashboard, or opt for regular insights from a dedicated campaign manager. B2B.IQ's AI-enabled priority index ranks accounts based on intent topic consumption and engagement activity, highlighting high-priority accounts for sales engagement. The platform also offers detailed account intelligence, revealing installed technologies, intent topics, and engagement frequencies to deepen understanding of each account.	About Influ2 is a contact-level ABM platform built around a simple reality: people make decisions, not accounts. Traditional ABM tools aggregate data at the account level, leaving go-to-market teams guessing who is actually engaged. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the individual buyer level across the entire buying journey. Use CRM data such as sales activity and pipeline stages to define exactly who to reach. Deliver ads to named decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and see precisely who viewed or engaged with each message, without relying on cookies or form fills. Influ2 also surfaces contact-level intent from search, content, social, and ad engagement, and connects those signals to sales workflows. Instead of vague attribution, reporting shows how individual engagement influences pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing and sales professionals seeking to enhance their account-based strategies through data-driven insights and AI-powered engagement tools	Audience B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information B2B Media Group Founded: 2011 United Kingdom www.b2bmg.com/en/b2biqplatform	Company Information Influ2 Founded: 2017 United States www.influ2.com
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Categories Account Based Marketing	Categories Account Based Marketing Account Data Management Ad Management Advertising Lead Generation Lead Nurturing Marketing Marketing Account Intelligence Personalization Social Media Advertising Social Media Marketing Video Advertising
	Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Show More Features Lead Generation Features Contact Discovery Contact Import/Export Lead Capture Lead Database Integration Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Visitor Identification Lead Nurturing Features A/B Testing Campaign Management Drip Campaigns Lead Capture Lead Notifications Lead Scoring Lead Segmentation Performance Metrics Personalization Pipeline Management Personalization Features A/B Testing Abandoned Cart Saver Account Based Marketing Behavioral Targeting Campaign Segmentation Content Analytics Contextual Targeting Customer Profiles Experience Management Recommendation Engine Website Personalization Social Media Marketing Features Analytics Automated Publishing Contact Management Content Management Conversion Tracking Customer Targeting Keyword Filtering Multi-Account Management Post Scheduling
Integrations Adobe Marketo Engage HubSpot CRM HubSpot Customer Platform Outreach Pipedrive Salesforce Salesforce Marketing Cloud Account Engagement Tapistro Zoho CRM	Integrations Adobe Marketo Engage HubSpot CRM HubSpot Customer Platform Outreach Pipedrive Salesforce Salesforce Marketing Cloud Account Engagement Tapistro Zoho CRM View All 9 Integrations
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