AudienceReportAudienceProject
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OptivosHeliosz.AI
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Related Products
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About
With a unified, holistic dashboard, advertisers and agencies can now finally compare ad performance across channels to see which ones reach and engage their target audience most effectively – independently of third-party cookies and in a privacy-safe manner. Audiences consume content in an increasingly fragmented fashion across multiple devices and channels. The growing lack of independent, continuous and standardised measurement along with the imposing third-party cookie death makes it increasingly difficult for advertisers and agencies to determine how and where their advertising budgets are spent most effectively. AudienceReport gathers your campaign activity from different channels into one holistic view – allowing you to see how everything adds up and compares in terms of reaching and engaging your target audience. This makes it easier to allocate your ad budget for maximum ROI.
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About
Marketing teams today spend budgets across a growing number of channels — paid social, search, programmatic, affiliate, offline — but rarely have a single, clear view of which channel is actually driving ROI. Data sits fragmented across platforms, spend and performance live in disconnected dashboards, and budget decisions end up based on gut feel or last quarter's habits rather than evidence.
Optivos is Heliosz.AI's flagship unified commercial intelligence platform, built to close that gap. It brings channel-level spend and performance data into one place, applies marketing mix modeling and data standardization to make the numbers comparable across channels, and turns that unified view into action: it surfaces which channels are actually delivering ROI, recommends how budget should be redistributed across channels, and identifies the best-performing channel to prioritize for the next campaign.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies searching for a technology-based market research solution that helps get the most value from advertising spends
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Audience
FMCG, CPG, Retail, Fashion, Sports Industries. Marketing Professionals, VP's of marketing, Media optimization strategist, Marketing strategist
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAudienceProject
Founded: 2010
Denmark
www.audienceproject.com/see-the-bigger-picture/
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Company InformationHeliosz.AI
Founded: 2019
United States
www.heliosz.ai
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Alternatives |
AlternativesNo Alternatives
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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