AudienceReportAudienceProject
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Related Products
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About
With a unified, holistic dashboard, advertisers and agencies can now finally compare ad performance across channels to see which ones reach and engage their target audience most effectively – independently of third-party cookies and in a privacy-safe manner. Audiences consume content in an increasingly fragmented fashion across multiple devices and channels. The growing lack of independent, continuous and standardised measurement along with the imposing third-party cookie death makes it increasingly difficult for advertisers and agencies to determine how and where their advertising budgets are spent most effectively. AudienceReport gathers your campaign activity from different channels into one holistic view – allowing you to see how everything adds up and compares in terms of reaching and engaging your target audience. This makes it easier to allocate your ad budget for maximum ROI.
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About
Reaching your target consumers is harder than ever before. Media consumption habits are fragmented, new digital channels are gaining importance, and consumer behaviors and influence drivers are changing quickly. To further complicate your marketing plans, the entire digital ecosystem is changing. Data privacy has become a growing concern, with consumers, governments, and major platforms tightening your ability to track and measure engagement by removing 3rd party cookies. These changes have a major impact on how you attract your desired audience, where, when and ultimately how you make the best decisions to maximize the impact of your marketing budget. Using advanced marketing mix modeling techniques and proprietary data sets, GfK Marketing Mix Optimizer can unlock powerful insights to ensure you invest at the right level, on the right channels, with the right campaign to reach and engage with the right people.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies searching for a technology-based market research solution that helps get the most value from advertising spends
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Audience
Organizations requiring a solution to maximize their marketing ROI using advanced marketing mix modelling
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAudienceProject
Founded: 2010
Denmark
www.audienceproject.com/see-the-bigger-picture/
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Company InformationGfK
Founded: 1934
Germany
www.gfk.com/products/gfk-marketing-mix-modeling
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Alternatives |
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Categories |
Categories |
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Integrations
No info available.
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Integrations
No info available.
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