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About

Attio is an AI-native CRM platform built for modern go-to-market teams that want flexibility, speed, and scale. It allows businesses to design powerful workflows, automate complex processes, and deploy AI to handle tasks like prospecting and lead routing. Attio’s adaptive data model molds itself to how a company actually operates rather than forcing rigid CRM structures. The platform connects any type of data, including product, billing, and communication data, to create a real-time single source of truth. Built-in reporting tools enable teams to generate detailed, customizable insights in seconds. Attio syncs instantly with email and calendar systems, eliminating long setup times. Designed for performance and security, it supports millions of records with enterprise-grade reliability.

About

Hatch is the AI growth engine for service businesses, with AI CSRs across voice, SMS, and email that enable you to convert more leads, increase revenue efficiency, and accelerate growth at every stage. Whether you're a one-crew shop or a national brand, Hatch scales the same conversion engine — AI-powered 1:1 communication — so you can grow without added headcount, complex software, or costly answering services.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Startups, scale-ups, and go-to-market teams seeking a flexible, AI-powered CRM to automate revenue operations and scale efficiently

Audience

Home services industry

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$0
Free (for small teams)
Plus $29 p/m (for growing teams)
Pro $59 p/m (for scaling businesses)
Enterprise $119 p/m (for large organizations)
Free Version Supported
Free Trial Supported

Pricing

N/A
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 1.0 / 5
features 1.0 / 5
design 2.0 / 5
support 2.0 / 5

Pros & Cons from Real Users

Pros

  • What I like most is how much less rigid it feels than a traditional CRM. I can shape the data model around the way the business actually works instead of forcing everything into a predefined sales structure. The automatic enrichment and email/calendar sync are also huge. Attio builds out people and company records from existing interactions and keeps that context connected, which cuts down on a lot of manual CRM maintenance. The AI features make it much more interesting than a normal contact database. Research agents, AI-powered workflows, call summaries, customer signals, and Ask Attio make it easier to turn CRM data into actual decisions instead of just storing it.

Cons

  • The main downside is that the flexibility can take some setup. If your team does not think carefully about objects, attributes, workflows, and permissions, it would be easy to build something more complicated than you actually need.

Pros & Cons from Real Users

Pros

  • I really liked the chat-to-text feature. This was the only feature we used because it was the only thing that worked. Albeit, the chat code they gave us to install on our website did not work at first. It went through a few iterations before it would work. This is how our hate-hate relationship with hatch began. With something really basic, not working off the bat.

Cons

  • The downsides are that this app is faking it until they make it. It is a half-baked tool that cannot be configured by the end-user. Everything from campaigns to workflows has to be done by hatch after going through their many 30-minute, weekly onboarding calls. We paid a total of two months ($250/mo) and the only hatch "strategy" that worked was the chat-to-text feature in their "speed to lead" strategy. After a month of their onboarding, the following strategies were still not up and running: sales follow-up, customer experience, nurture and reviews. You cannot demo this app on your own, it is actually done expertly on their demo call. On this call, you get to see all the bells and whistles and I was convinced this would be a great help for our service business....until, the onboarding starts and you immediately get the sense that 1) they are short-staffed 2) customer service reps don't know what their website and knowledge-base state 3) onboarding calls could have been reduced to one call, instead of rushing through 30-minute, weekly calls, before you are scheduled for another call a week down the road. They state that hatch communicates with getjobber.com (our CRM). It might work for some, but it never worked for us. The chats and emails that we were having in hatch never made it back to Jobber, so we had to switch back and forth between apps to make sure we didn't miss any important information. By this time, I've paid another month of service ($250/mo) and the campaigns and the workflows are still not up and running and they attempt to schedule a fourth onboarding call. This is when I stopped caring about hatch and started looking for an alternative.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Attio
Founded: 2019
United Kingdom
attio.com

Company Information

Hatch
Founded: 2016
United States
www.usehatchapp.com

Alternatives

Alternatives

ZoomInfo Sales

ZoomInfo Sales

ZoomInfo
Coevera

Coevera

Pipelinersales Corporation
HubSpot CRM

HubSpot CRM

HubSpot
Heyday AI

Heyday AI

Hootsuite

Categories

AI CRM Supported
CRM Supported
Data Enrichment Supported
Financial CRM Supported
Presales Supported
Private Equity Supported
Sales Supported
Sales Tracking Supported

Categories

CRM Features

Calendar/Reminder System Supported
Call Logging Not Supported
Document Storage Supported
Email Marketing Supported
Internal Chat Integration Supported
Lead Scoring Not Supported
Marketing Automation Integration Not Supported
Mobile Access Supported
Quotes / Proposals Not Supported
Segmentation Not Supported
Social Media Integration Not Supported
Task Management Supported
Territory Management Not Supported

Customer Communications Management Features

Batch Communications Supported
Chat / Messaging Not Supported
Content Management Not Supported
Email Distribution Supported
Interactive Content Not Supported
Multi-Channel Communications Not Supported
On-Demand Communications Not Supported
Personalization Supported
Print Management Not Supported
Template Management Supported
Video Content Not Supported

Financial CRM Features

Account Alerts Not Supported
Asset Management Not Supported
Expense Tracking Not Supported
Household Tracking Not Supported
Influence Tracking Not Supported
Lead Management Supported
Marketing Management Supported
Relationship Tracking Supported
Team Assignments Supported
Territory Management Not Supported

Sales Tracking Features

Activity Dashboard Supported
Alerts / Notifications Supported
Appointment Scheduling Supported
Call Logging Not Supported
Comments / Notes Supported
Custom Reports Supported
Document Management Supported
Email Templates Supported
Interaction Tracking Supported
Lead Management Supported
Lead Scoring Not Supported
Pipeline Management Supported
Reporting / Analytics Supported
Task Management Supported

Customer Communications Management Features

Batch Communications Not Supported
Chat / Messaging Supported
Content Management Not Supported
Email Distribution Not Supported
Interactive Content Not Supported
Multi-Channel Communications Supported
On-Demand Communications Not Supported
Personalization Supported
Print Management Not Supported
Template Management Not Supported
Video Content Not Supported

Integrations

Zapier Supported
5X Supported
Alphie Supported
Amie Supported
Box Supported
CallPal Supported
Crono Supported
Disco.dev Supported
Hyperline Supported
Journeybee Supported
Karumi Supported
Mailchimp Supported
Maverick Intelligence Supported
Notion Supported
Outdoo AI Supported
SEQUESTO Supported
SparrowDesk Supported
Toyo Supported
Typeform Supported
Unified.to Supported

Integrations

Zapier Supported
5X Not Supported
Alphie Not Supported
Amie Not Supported
Box Not Supported
CallPal Not Supported
Crono Not Supported
Disco.dev Not Supported
Hyperline Not Supported
Journeybee Not Supported
Karumi Not Supported
Mailchimp Not Supported
Maverick Intelligence Not Supported
Notion Not Supported
Outdoo AI Not Supported
SEQUESTO Not Supported
SparrowDesk Not Supported
Toyo Not Supported
Typeform Not Supported
Unified.to Not Supported
Claim Attio and update features and information
Claim Attio and update features and information
Claim Hatch and update features and information
Claim Hatch and update features and information