Arity vs. Markight Comparison Chart

Every year, we survey over a million people around the world so businesses can understand changing consumer behavior in seconds. Designed for busy teams, our platform makes it easy to get what you need, analyze it how you want, and share it with your teams. Pinpoint your perfect customer from over 250K+ profiling points. Apply question charts to unlock insights into what your audience thinks, feels, and does. Collate data and charts to build your story and share it with your team. Overlay multiple data points for in-depth data analysis. Gain unparalleled insight into consumers with survey data that reflects the views, interests, and behaviors of billions of real people across the globe. We ask consistent survey questions in every region. Zero in for granular insights on local markets or zoom out for a global view. Understand what consumers really think about you and your competitors with insights on all the big names.

Hightouch is the leading Composable CDP and AI Decisioning platform that empowers companies to activate their data warehouse to power personalized marketing and business operations. Trusted by leading organizations like PetSmart, Warner Music Group, Chime, Aritzia, and Whoop, Hightouch enables anyone to deliver personalized customer experiences, optimize performance marketing, and move faster by leveraging data and AI across their organization. Hightouch’s Composable Customer Data Platform collects behavioral events, resolves identities into Customer 360 profiles, builds audiences, syncs data to over 200 destinations like ad platforms and CRMs, and analyzes the results of marketing campaigns— all from the cloud data warehouse.

For Salesforce and Microsoft Dynamics 365 CE teams who want to run reports, automation and AI only on data they can trust, Plauti is the native data-quality platform that diagnoses, cleans and makes data actionable without it ever leaving the CRM. Unlike bolt-on tools that export your data or native features that stop at detection, Plauti gives configurable, governed control across Salesforce and Dynamics — so the AI, analytics, and revenue engine on top can finally trust the data underneath.

Qloo is the “Cultural AI”, decoding and predicting consumer taste across the globe. A privacy-first API that predicts global consumer preferences and catalogs hundreds of millions of cultural entities. Through our API, we provide contextualized personalization and insights based on a deep understanding of consumer behavior and more than 575 million people, places, and things. Our technology empowers you to look beyond trends and uncover the connections behind people’s tastes in the world around them. Look up entities in our vast library spanning categories like brands, music, film, fashion, travel destinations, and notable people. Results are delivered within milliseconds and can be weighted by factors such as regionalization and real-time popularity. Used by companies who want to incorporate best-in-class data in their consumer experiences. Our flagship recommendation API delivers results based on demographics, preferences, cultural entities, metadata, and geolocational factors.

Predict360 is an integrated risk and compliance management software platform for financial and insurance organizations. It integrates risk and compliance processes and industry best practices content into a single platform that streamlines regulatory compliance, improves efficiency, predicts risk, and provides best-in-class business intelligence reporting. Predict360 includes the following Risk Management applications: Enterprise Risk Management (ERM), Risk Management and Assessments, Risk Insights, Issues Management, Peer Insights, Third-Party Risk Management, and Quarterly Certifications and Attestations. Compliance applications are: Compliance Management, Compliance Monitoring & Testing, Complaints Management, Regulatory Change Management, Regulatory Examination and Findings Management, Policy & Procedure Management, and more. 360factors also offers Lumify360 - a KPI and KRI predictive analytics platform that enriches data, predicts performance, and works alongside any GRC.

Jama Software® is focused on maximizing innovation success in multidisciplinary engineering organizations. Numerous firsts for humanity in fields such as fuel cells, electrification, space, software-defined vehicles, surgical robotics, and more all rely on Jama Connect® requirements management software to minimize the risk of defects, rework, cost overruns, and recalls. Using Jama Connect, engineering organizations can now intelligently manage the development process by leveraging Live Traceability™ across best-of-breed tools to measurably improve outcomes. Our rapidly growing customer base spans the automotive, medical device, life sciences, semiconductor, aerospace & defense, industrial manufacturing, consumer electronics, financial services, and insurance industries.

NINJIO lowers human-based cybersecurity risk through engaging training, personalized testing, and insightful reporting. Our multi-pronged approach to training focuses on the latest attack vectors to build employee knowledge and the behavioral science behind human engineering to sharpen users’ intuition. The proprietary NINJIO Risk Algorithm™ identifies users’ social engineering vulnerabilities based on phishing simulation data and informs content delivery to provide a personalized experience that changes individual behavior. With NINJIO you get: - NINJIO AWARE attack vector-based training that engages viewers with Hollywood style, micro learning episodes based on real hacks. - NINJIO PHISH3D simulated phishing identifies the specific social engineering tricks most likely to fool users in your organization. - NINJIO SENSE is our new behavioral science-based training course that shows employees what it “feels like” when hackers are trying to manipulate them.

Sumsub is the world's first AI-powered trust infrastructure platform for compliance operations at scale. By bringing together identity and business verification, fraud prevention, ongoing monitoring, and risk management in a single platform, Sumsub helps businesses simplify compliance, adapt to evolving regulations, expand into new markets, and grow with confidence. As trust becomes a continuous process, organizations need every verification, risk signal, workflow, and decision to work together. Sumsub replaces fragmented compliance tools with unified monitoring and decisioning, helping businesses strengthen security, improve efficiency, and scale operations without increasing complexity or headcount. Powered by Summy AI, AI-driven decisioning, and MCP connectivity, the platform enables teams to automate compliance workflows, accelerate investigations, reduce manual work, and respond faster to regulatory and business changes. Built for digital businesses and highly regulated industries, Sumsub serves organizations across financial services, banking, fintech, crypto, mobility, trading, marketplaces, education, and iGaming. Operating in more than 220 countries and territories, the platform helps companies localize onboarding, meet regional compliance requirements, and adapt workflows for different customer segments, jurisdictions, and risk profiles without extensive redevelopment. Trusted by more than 4,000 organizations worldwide, Sumsub's customers include Bybit, Bitpanda, Wirex, Avis, Vodafone, Duolingo, Kaizen Gaming, and Bancaribe. The company has been recognized as a Leader by Gartner, Forrester, IDC, Liminal, and KuppingerCole for its innovation in digital trust and compliance. Sumsub also contributes to the global fight against fraud and financial crime by collaborating with organizations including the UN, Statista, and INTERPOL. Its original research, including the Global Fraud Index and Fraud Report, provides insights into emerging fraud and AML trends for businesses, regulators, and financial institutions. Since 2026, Sumsub has been a member of the World Economic Forum's Unicorn Community and its Centre for Financial and Monetary Systems.

Designed for compliance-heavy industries, Fax.Cloud delivers encrypted, point-to-point faxing with guaranteed delivery and built-in audit trails for just 2¢ CAD per page. It meets PIPEDA, HIPAA, and SOC2 requirements, while avoiding the risks of spam filters, misdirected emails, and silent failures associated with email. Send and receive faxes anywhere using a web portal, email, desktop, or mobile device. There’s no need for phone lines, hardware, or maintenance, and all transmissions and stored documents are securely encrypted. Set up your team of Users, assign permissions and send documents in just a few clicks. Get email notifications when documents are received and keep everything organized in one place. With local and toll-free numbers and easy scalability, Fax.Cloud grows as your business grows. Upgrade to smarter, safer faxing today. Get started with Fax.Cloud.

Process Street is an AI-powered compliance operations platform that automates complex workflows, enforces standards, and tracks audit data in real time. Teams use it to create structured SOPs, assign tasks, collect data, and monitor execution with intelligent oversight. From onboarding and audits to vendor management and document control, Process Street ensures every step is followed and every action is logged. Built for regulated industries like financial services, healthcare, and manufacturing, it supports frameworks such as ISO, SOC 2, SOX, and HIPAA. With role-based permissions, audit logs, and powerful integrations, Process Street replaces static documents, spreadsheets, and manual processes with a single automated system of record. Use AI to streamline approvals, catch risks early, and generate audit-ready evidence. Trusted by teams at Cargill, DoorDash, Farmers Insurance, and Hartford Healthcare.