HoldFast

HoldFast

Smoke & Oakum LLC
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About

Approval Studio is purpose-built online proofing software for creative teams managing artwork and packaging design approval. Invite external reviewers via a shareable link with no account needed on their end. Review artwork with precision using 5 annotation shapes, live in-tool discussions, a built-in barcode reader, color separation, and 4 version comparison modes. Get all the tools that matter when a label error costs more than a revision round. Manage your team's efficiency with Approval Studio's project management layer. Assign and track tasks, organize projects and assets, store reference documents alongside assets, and get a full timestamped audit trail on every action across every project. Integrate with the tools that support your design review process: Adobe Creative Cloud, Shopify, Slack, and Zapier. Build custom approval workflows with API access and native MCP support.

About

HoldFast is a video review and presentation platform built for small video teams. Upload a cut and share a review link: clients leave timecoded comments, draw directly on the frame, compare versions, and approve, all without creating an account. Publish branded showreels and presentation pages, and see exactly who watched, how far they got, and which company they came from. Presentation decks can be gated with a password and watermarked with each viewer's name. Activity can be pushed to webhooks (Zapier compatible), Airtable, Notion, and HubSpot, and a public API is available. Audience testing puts two cuts in front of a paid panel and returns a plain-language report. Video is delivered with adaptive streaming, with 4K and HDR on paid plans. A free plan is available alongside flat-rate Pro and Team plans.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertising Agencies, Design Companies, Packaging Agencies, Marketing Teams, Individual Creatives

Audience

Small video production teams, post-production studios, agencies, freelance editors, and in-house creative teams that share cuts with clients

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

65$/month for 5 users
Approval Studio pricing starts from 65$/month for 5 users (Lite plan). We also offer PRO, PRO XL, and Enterprise plans as well as a free 14-day trial period.
Free Version Not Supported
Free Trial Supported

Pricing

$29/month
Free Version Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • I pretty much enjoyed how flexible and versatile Approval Studio is. One of the features that we use daily is four comparison modes. The differences between 2 artwork versions are found automatically, and we don't need to go from one asset to another constantly. What else made Approval Studio stand out for us was multi-language interface as we work with many foreign clients, and we also use live discussions a lot. Also, their customer support service has always been helpful.

Cons

  • Even though they have Adobe & Slack integrations, it would be great to have more. For example, it would help to have integrated cloud storages like Google Drive, Dropbox instead of just adding links to project references.

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Approval Studio
Founded: 2017
United States
approval.studio

Company Information

Smoke & Oakum LLC
Founded: 2026
United States
holdfast.video

Alternatives

Alternatives

Frame.io

Frame.io

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QuickReviewer

QuickReviewer

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Krock

Krock

Krock.io
GoProof

GoProof

Oppolis Software
cineSync

cineSync

Backlight

Categories

Categories

Video Review & Collaboration Features

Activity Notifications Supported
Annotations Supported
Client Portal Not Supported
Communication Tools Supported
Customizable Branding / White Label Supported
For Agencies Supported
One-Click Approvals Supported
Roles / Permissions / Groups Supported
Side-to-Side Comparisons Supported
Stages Not Supported
Threaded Comments Supported
Version Control Supported
Video Editing Not Supported
Workflow Management Supported

Brand Management Features

Approval Process Control Supported
Artwork Management Supported
Asset Management Supported
Change Management Supported
Fulfillment Distribution Not Supported
Project Management Supported

Online Proofing Features

Audit Trail Supported
Due Date Tracking Supported
File Sharing Supported
Markup Tools Supported
Role-Based Permissions Supported
Status Tracking Supported
Version Control Supported

Integrations

Adobe Illustrator Supported
Adobe Photoshop Supported
Shopify Supported
Slack Supported
Zapier Supported

Integrations

Adobe Illustrator Not Supported
Adobe Photoshop Not Supported
Shopify Not Supported
Slack Not Supported
Zapier Not Supported
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