Related Products
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About
Amobee is a unified advertising platform that integrates TV, connected TV, digital, and social media advertising, enabling advertisers to engage audiences across all media channels. Amobee offers unified workflows for planning, buying, and measurement, driving incremental performance. With tools like TV amplifiers, advertisers can extend linear TV audience targeting to CTV, digital, and social platforms, achieving precise control over campaigns. Amobee's 4Screen reports provide holistic insights into consumer actions across the full marketing funnel, allowing for data-driven decision-making. Additionally, it offers solutions for broadcasters to optimize yield across their media portfolios, maximizing revenue from TV in all its forms with cross-platform tools for planning, sales, and measurement.
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About
Stella is a marketing-measurement platform built to give marketers clear, scientifically sound insight into which ads, campaigns, and media channels actually drive incremental revenue. It includes three core tools; Incrementality Testing, Always-On Incrementality, and Media Mix Modeling (MMM). With Incrementality Testing, Stella runs geo-holdout studies (or inverse holdouts) to compare performance between test and control regions, isolating the causal impact of your ads rather than relying on attribution alone. It automatically handles complex statistical analyses (causal inference, confidence intervals, MAPE/R² checks), letting you see what would have happened without a campaign and therefore revealing the true “lift” generated by each ad. Its Media Mix Modeling tool uses a proprietary Bayesian MMM to decompose historical marketing spend and external factors (like seasonality, promotions, holidays, weather, etc.) to estimate each channel’s contribution to sales.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Media agencies requiring a platform to unify and optimize advertising campaigns across TV, digital, and social channels
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Audience
Companies interested in a tool to measure the real business impact of their ad spend
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$2,000 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAmobee
Founded: 2005
United States
www.amobee.com
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Company InformationStella
United States
www.stellaheystella.com
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