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About

Your brand can use Amazon Brand Lift to measure the recognition, attitudes, preferences, favorability, intention, and recall of customer ads. The participation of the Amazon Shopper Panel community helps provide insights into the impact of your campaigns in the context of your brand measurement goals. Amazon's Brand Lift studios are designed for advertisers to quantify the impact of their campaigns on the top and middle parts of the marketing funnel clearly, easily, quickly, and safely. Amazon's Brand Lift lets you see the overall increase in brand statistics for your ads, as well as analyze the aggregate survey results by audience segment, including age range, family income, gender identity, frequency of ads, type of ad, and device. Choose which campaign to measure, create survey questions using guidance templates, and review your study results on demand. You can also receive results directly through the Amazon Ads API.

About

Everyone benefits from data-driven knowledge, whether you’re conducting market research, polling, academic studies or seeking to better understand your advertising campaigns and brand lift. Lucid delivers powerful answers, inspired by the sentiments of real people. The Lucid Marketplace makes it all possible. With a direct connection to the world’s most trusted sample providers, Lucid users can reach millions of survey respondents. Agencies, brands, firms, and many other organizations use the Lucid Marketplace to conduct market research. Find out how your campaigns are performing. Determine how your creative and placement are impacting your brand lift. Learn how your target audience is responding to your ads and make adjustments as needed. Reach online audiences to participate in your research. Lucid’s flexible solutions allow you to easily reach survey respondents within targeted demographics. Data from our Marketplace is also eligible for IRB approval.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers and brands looking for a solution to quantify the impact of their campaigns

Audience

Agencies, brands, firms, and organizations looking for a marketplace platform to optimize market research and get business insights

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.0 / 5
design 5.0 / 5
support 4.0 / 5

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/brand-lift

Company Information

Lucid
Founded: 2010
United States
luc.id/

Alternatives

Alternatives

LucidShape

LucidShape

Synopsys

Categories

Categories

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Dropbox Dash
Indent
Motileo
Nango
Resmo
Truto
Workona

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Amazon Omnichannel Metrics
Amazon Video Ads
Dropbox Dash
Indent
Motileo
Nango
Resmo
Truto
Workona
Claim Amazon Brand Lift and update features and information
Claim Amazon Brand Lift and update features and information
Claim Lucid and update features and information
Claim Lucid and update features and information