Amazon Attribution vs. Spillmark Comparison


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About Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.	About Spillmark is a web-based marketing analytics and experimentation product for Amazon sellers using Meta ads. It combines data from Amazon Seller Central, Amazon Ads, Meta, and optionally Shopify through account connections or report imports to analyze sales, costs, fees, ad spend, and channel profit. Sellers can design and run geographic holdout tests that pause Meta ads in selected regions, then compare Amazon sales to estimate advertising's incremental effect. Results include uncertainty ranges and explanations of the calculations, alongside dashboards, alerts, and records of test designs. Connected-account access is read-only; the product does not change campaigns without seller approval. Spillmark also provides an MCP server and REST API for assistants and scripts. Brand-level measurement and recommendations are in private beta. Starter includes one active holdout test and alerts; Growth includes unlimited tests, live account connections when available, and branded Amazon PPC tests.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Amazon vendors and agencies seeking a solution to manage their advertising and analytics measurement operations	Audience Amazon sellers
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Supported Online Not Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing $19/month Dashboard costs $19/month. Starter costs $49/month for brands spending up to $3,000/month on Meta and includes one active holdout test, an experiment ledger, and alerts. Growth costs $199/month for brands spending over $3,000/month on Meta and includes unlimited holdout tests, live account connections when available, branded Amazon PPC tests, and scored predictions. All plans are billed monthly and can be canceled anytime. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Amazon Founded: 1994 United States advertising.amazon.com/solutions/products/amazon-attribution	Company Information Spillmark Founded: 2026 United States spillmark.com
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Categories Amazon Seller Tools Supported eCommerce Tools Supported Marketing Attribution Supported	Categories Incrementality Testing Supported
Show More Features Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Not Supported Analytics / Reporting Supported Campaign Management Not Supported Competitor Analysis Not Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Not Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported
Integrations Amazon Supported Amazon Ads Supported 5X Supported AWS Secrets Manager Supported Amazon Fresh Supported Amazon Seller Central Not Supported Amazon Transcribe Supported Beats Supported Commvault Cloud Supported Commvault HyperScale X Supported Meta Ads Not Supported Model Context Protocol (MCP) Not Supported Shopify Not Supported Skai Supported Splunk User Behavior Analytics Supported Show More Integrations View All 12 Integrations	Integrations Amazon Supported Amazon Ads Supported 5X Not Supported AWS Secrets Manager Not Supported Amazon Fresh Not Supported Amazon Seller Central Supported Amazon Transcribe Not Supported Beats Not Supported Commvault Cloud Not Supported Commvault HyperScale X Not Supported Meta Ads Supported Model Context Protocol (MCP) Supported Shopify Supported Skai Not Supported Splunk User Behavior Analytics Not Supported Show More Integrations View All 6 Integrations
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