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About
Unveil marketing’s true impact with an AI that curates billions of rows of data in real time to drive more revenue. Understand the impact to revenue of key events between multiple media data sources, looking far ahead instead of using marketing mix models that lag months behind. Guide your decisions to adjust media spending with competitive landscape changes. Achieve understanding and reduce media waste at the same time. Optimize across brands and sub-segments of the most sophisticated organizations. Gather complementary data to optimize media spending on platforms. Leverage the entire brand portfolio to target specific audiences with whichever brands resonate. All while expanding visibility to 3rd party, earned, owned, and paid media in relation to the performance of revenue and key metrics. Get revenue-enabling, comprehensive, and near-real-time reads from strategies and media investment. Show the CFO or sponsors the ROI, halo effect, and dollar value of channels.
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About
Lexer is the Customer Data & Experience Platform of choice for leading brands like Quiksilver, Igloo, Nine West, Rip Curl, Supergoop!, and more. As the only CDP built for retail, we help the world’s most iconic brands drive incremental sales from improved customer engagement.
With one of the simplest onboarding processes in the industry, Lexer cleanses and combines data into an enriched single view of the customer with no heavy-lifting required from our customers. We unify data from any system and enrich it with AI-powered predictive analytics, third-party data, and targeted surveys. With CDP-powered insights fueling every use case, Lexer acts as the all-in-one hub for every customer-facing team—including marketing, ecommerce, retail and service.
With a level of care and commitment unique in the SaaS industry, our Success team helps customers develop the technical know-how, process efficiencies, and transformational mindset they need to maximize Lexer’s value.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Enterprise marketing teams in need of a tool to manage their marketing activities and improve revenue outcomes
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Audience
Brands and retailers that want to use data to deliver personalized customer experiences
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAlembic
United States
getalembic.com
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Company InformationLexer
Founded: 2008
Australia
lexer.io
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Categories |
Categories |
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Marketing Analytics Features
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Customer Data Platforms (CDP) Features
Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling
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Integrations
Facebook
Instagram
LinkedIn
X (Twitter)
Braze
Domo
Emarsys
Google Analytics
HubSpot CRM
HubSpot Customer Platform
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Integrations
Facebook
Instagram
LinkedIn
X (Twitter)
Braze
Domo
Emarsys
Google Analytics
HubSpot CRM
HubSpot Customer Platform
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