Related Products
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About
Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.
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About
We structure and contextualize our data into 7 market verticals, allowing you to instantly measure market share, benchmark performance, and track emerging trends without the need for boolean queries. Our dynamic user interface provides a wide array of data visualization tools designed to facilitate rigorous data exploration, discovery, and analysis. We combine our proprietary technology with a team of experienced consultants in an innovative live workshop format, enabling you to ask your most pressing questions in real-time. We identify and remove spam and other problematic posts so you have direct access to authentic consumer data ready for strategic analysis, without the noise of bots and fake accounts. We add corresponding demographic & geographic data, so you can track which consumer cohorts are driving new trends, talking about your brand, or converting to your competition.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes
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Audience
BI solution for companies
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Solutions
Founded: 2005
United States
www.affinity.solutions/
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Company InformationSocial Standards
United States
www.socialstandards.com
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
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Integrations
Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
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