Social Standards

Passport provides data and insight on industries, economies, and consumers worldwide, helping our clients analyze market context and identify future trends. Covering thousands of product categories and industries, Euromonitor International’s market research helps you better understand your core business and future opportunities. Using Passport's robust analysis and visualization tools, faculty can design teaching materials and projects with real-world relevance, such as strategic planning, economic analysis, industry benchmarking, competitive threats, and market entry studies. The world's top academic institutions use Passport for teaching and research across a range of disciplines. Whether writing market entry plans, doing investment due diligence, or completing a consumer segmentation, put classroom theory into practice and create reports with real-world relevance. Use infographics, statistical dashboards, and visually engaging research to make sense of millions of data points.

Identify & understand any audience, no matter how specific/unique it is. Create reports using filter options such as user profiles, affinities, demographics & job roles, creating highly personalised audience segments. Make better marketing decisions, adapt your targeting, improve relevancy & drive high-performance campaigns at scale. WHAT ARE WE TRYING TO SOLVE? - Time-consuming, static & expensive traditional consumer research - Social data to become a part of the strategy - Brand strategy & personalisation is very tactical at the expense of performance marketing WHAT MAKES US UNIQUE Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.