Audience
BI solution for companies
About Social Standards
We structure and contextualize our data into 7 market verticals, allowing you to instantly measure market share, benchmark performance, and track emerging trends without the need for boolean queries. Our dynamic user interface provides a wide array of data visualization tools designed to facilitate rigorous data exploration, discovery, and analysis. We combine our proprietary technology with a team of experienced consultants in an innovative live workshop format, enabling you to ask your most pressing questions in real-time. We identify and remove spam and other problematic posts so you have direct access to authentic consumer data ready for strategic analysis, without the noise of bots and fake accounts. We add corresponding demographic & geographic data, so you can track which consumer cohorts are driving new trends, talking about your brand, or converting to your competition.
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WHAT ARE WE TRYING TO SOLVE?
- Time-consuming, static & expensive traditional consumer research
- Social data to become a part of the strategy
- Brand strategy & personalisation is very tactical at the expense of performance marketing
WHAT MAKES US UNIQUE
Audiense segments audiences by interconnections between people (“Who knows who”). Thanks to how those connections are created between consumers (“How they know each other”), we can infer their shared interests & affinities. Our unique social consumer segmentation provides a great data foundation to Persona development, understanding the audience s that matter most or find new audience opps.
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Company Information
Social Standards
United States
www.socialstandards.com
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