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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
Zibble is an AI decision simulation platform that helps teams validate ideas before they launch by using advanced AI personas and Signal Groups to simulate real customers and deliver decision-ready insights in real time. Users can upload a product concept, name, brief, pack shot, or positioning statement at whatever stage they are in, then build personas and Signal Groups around the buyer profiles that matter most for the category, such as loyalists, switchers, skeptics, and competitive buyers. It uses scientifically engineered AI Personas built from 150+ behavioral, psychographic, demographic, and qualitative data points, creating high-fidelity personas with consistent behavioral logic and reproducible, data-driven insight. Teams can use Zibble to pressure-test product ideas, messaging, pricing, campaign directions, positioning, and strategic pivots before committing budget or launch resources.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
Product, marketing, and consumer insights teams that need to test concepts, messaging, pricing, and go-to-market decisions with AI-simulated customer reactions before launch
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$75 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationZibble
United States
zibble.ai/
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Categories |
Categories |
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Integrations
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
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