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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

Zibble is an AI decision simulation platform that helps teams validate ideas before they launch by using advanced AI personas and Signal Groups to simulate real customers and deliver decision-ready insights in real time. Users can upload a product concept, name, brief, pack shot, or positioning statement at whatever stage they are in, then build personas and Signal Groups around the buyer profiles that matter most for the category, such as loyalists, switchers, skeptics, and competitive buyers. It uses scientifically engineered AI Personas built from 150+ behavioral, psychographic, demographic, and qualitative data points, creating high-fidelity personas with consistent behavioral logic and reproducible, data-driven insight. Teams can use Zibble to pressure-test product ideas, messaging, pricing, campaign directions, positioning, and strategic pivots before committing budget or launch resources.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

Product, marketing, and consumer insights teams that need to test concepts, messaging, pricing, and go-to-market decisions with AI-simulated customer reactions before launch

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$75 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Zibble
United States
zibble.ai/

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion

Categories

Buyer Intent Supported

Categories

Integrations

Facebook Supported
Instagram Supported
Reddit Supported
The Trade Desk Supported
TikTok Supported
X (Twitter) Supported

Integrations

Facebook Not Supported
Instagram Not Supported
Reddit Not Supported
The Trade Desk Not Supported
TikTok Not Supported
X (Twitter) Not Supported
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Zibble and update features and information
Claim Zibble and update features and information