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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
Opinary is a platform that drives participation and high-quality engagement by embedding simple, opinion-based voting tools and ads into publisher content to surface user-declared intent and zero-party data, helping brands and publishers reach, understand, convert, and uplift their audiences. For brands, it delivers native, stories, and video ad formats that guarantee interaction rates (with performance guarantees around engagement and traffic quality) and pre-qualify users through questions that increase message association and brand/product uplift, while directing only genuinely interested visitors to client sites. For publishers, it enables audience engagement with one-tap opinion widgets that require no extra newsroom work, converting participation into subscriptions, signups, and monetizable data, and providing segmentation insights that outperform standard targeting by identifying hard-to-reach users.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
Marketing teams and digital publishers looking for a tool to engage users, collect data, and convert opinions into high-quality traffic and measurable brand uplift
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationOpinary
Founded: 2014
Germany
opinary.com
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Categories |
Categories |
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Integrations
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
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