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About

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

About

AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies seeking a solution to mix, match, and analyze data from anywhere in the customer journey

Audience

Marketing teams at data-driven brands seeking a tool to unify their customer data, extract predictive insights and activate campaigns with precision

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.5 / 5
design 4.5 / 5
support 4.3 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
United States
business.adobe.com/products/analytics/adobe-analytics.html

Company Information

Appier
Founded: 2012
Taiwan
www.appier.com/en/products/airis

Alternatives

Alternatives

airis:protect

airis:protect

Irisnet GmbH
Heap

Heap

Contentsquare
Polaris-M

Polaris-M

Airy Optics

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Acquia CDP
Amplitude
Analytics Intelligence
Claravine
Conversionomics
Datajoin
HUMAN Bot Defender
Ion by Rock Content
Kubit
Looker
MINT
MetaRouter
Omeda
OneTrust Privacy Automation
Qualaroo
RainFocus
Regale
Shirofune
Skai
Supaboard

Integrations

Acquia CDP
Amplitude
Analytics Intelligence
Claravine
Conversionomics
Datajoin
HUMAN Bot Defender
Ion by Rock Content
Kubit
Looker
MINT
MetaRouter
Omeda
OneTrust Privacy Automation
Qualaroo
RainFocus
Regale
Shirofune
Skai
Supaboard
Claim Adobe Analytics and update features and information
Claim Adobe Analytics and update features and information
Claim Appier AIRIS and update features and information
Claim Appier AIRIS and update features and information