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About

AU evaluates hundreds of attention signals to quantify media quality across channels. Integrate cost data to calculate value across all placements. Cut waste and re-invest in the most efficient sources of high-quality media. While all media has value, most of it is incorrectly priced. Adelaide helps media buyers evaluate quality, identify efficiencies, and avoid clutter by moving beyond simplistic binary models of hygienic verification tools. If you’re a brand, we’ll build you a custom media metric trained to proxy your outcomes. If you’re an agency or media buying platform, we’ll help tune planning, buying, and measurement to deliver maximum value to your clients. Whether you’re looking to double the impact of your existing media budget or cut clutter, attention metrics can help you invest in higher quality media at a fair value.

About

Argus by MINT is a media accountability and analytics solution for marketing, procurement, and media teams. It monitors media buying performance at placement level against deal guarantees and committed volumes, and provides shared dashboards for reviewing spend and delivery. The platform provides ongoing benchmarks and cross-account analysis to help teams identify inefficient placements, compare results, reallocate budgets, and address issues while campaigns are active. It also organizes proof points and market intelligence to support pricing and negotiation workflows. MINT describes coverage across portfolios of up to five markets per year, with tailored platform access and connections to source systems. Argus is intended for organizations seeking ongoing visibility into media cost, quality, and compliance rather than relying only on post-campaign audits.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Businesses in need of a powerful Advertising solution

Audience

Marketing, procurement, and media teams at advertisers seeking visibility and accountability for media investments.

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Adelaide
United States
adelaidemetrics.com

Company Information

MINT
Founded: 2014
Italy
www.mint.ai/argus-by-mint

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Categories

Advertising Supported

Categories

Media Buying Supported

Integrations

MINT Not Supported

Integrations

MINT Supported
Claim Adelaide and update features and information
Claim Adelaide and update features and information
Claim Argus by MINT and update features and information
Claim Argus by MINT and update features and information