Add to CRM vs. Apollo Comparison


Add to CRM Sellframe	Apollo Apollo.io	+	+
Learn More Update Features	Learn More Update Features	Add To Compare	Add To Compare


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About Add to CRM is a Chrome extension and contact-enrichment service for B2B sales and prospecting teams. It finds business email addresses, phone numbers, job titles, and company details from LinkedIn profiles, Gmail, Outlook, and company websites, then sends enriched contact records to a connected CRM or Google Sheets. Users can map results to custom CRM fields, check for existing records, update contacts, and log notes or activities. The service connects with more than 29 CRM products and includes prospect search features. Depending on the subscription, teams can also use LinkedIn Sales Navigator enrichment, bulk or automatic direct-message imports, job-change alerts, saved text snippets, and AI-assisted message writing. Its REST API supports contact and company enrichment, email verification, people search, CRM updates, event access, and list operations, and is available on the Pro plan.	About Apollo is an AI-powered sales intelligence and engagement platform designed to help revenue teams find prospects, build pipeline, manage outreach, and close deals from one system. The platform combines a large B2B contact and company database with lead scoring, data enrichment, multichannel sales engagement, workflow automation, meeting scheduling, calling, and deal management. Outbound teams can identify target accounts, find verified contact information, create automated email and call sequences, and prioritize daily selling activities. Inbound capabilities help organizations identify website visitors, qualify leads, enrich incoming records, and route prospects to the appropriate sales representatives. Apollo also provides AI-assisted prospecting, meeting insights, conversation intelligence, sales coaching, analytics, and MCP connectivity for incorporating Apollo data and capabilities into supported AI workflows.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience B2B sales and prospecting teams, including sales development representatives (SDRs) and founders who find and manage prospects through professional networks and CRM tools.	Audience B2B sales teams, SDRs, account executives, marketers, revenue operations professionals, sales leaders, and founders that need prospecting data, outreach automation, enrichment, calling, pipeline management, and AI-assisted sales execution
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Supported
Screenshots and Videos No images available	Screenshots and Videos View more images or videos
Pricing $29/seat/month Standard is $29 USD per seat/month or $300 USD per seat/year and includes 250 enrichment credits per month. Pro is $99 USD per seat/month or $996 USD per seat/year and includes 1,000 credits per month. Enterprise pricing is custom for teams of 10 or more. GBP and EUR prices are also offered. New accounts receive a 7-day Standard trial with a valid card; trial use is capped at 30 enrichments and searches per day. Billing begins on day 8 unless canceled. Unused credits expire monthly. Free Version Not Supported Free Trial Supported	Pricing $49/seat/month Professional - $79/seat/month Organization - $118/seat/month Custom - Talk to Sales Free Version Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 4.3 / 5 ease 4.7 / 5 features 4.2 / 5 design 4.5 / 5 support 3.7 / 5 Read all reviews
	Pros & Cons from Real Users Pros Apollo.io is very reliable and simple to use tool to identify the target POC in target company list. The details are very correct and help in connecting with the POCs faster. Integration with hubspot, email and linkedin helps in saving time and make the overall process very fast and efficient. Apollo is great at what its primary use case is, creating, scheduling and sending outbound emails. We can get new campaigns set up quickly and utilize the A/B testing capabilities on a regular basis. It also shows good metrics around each of our campaigns The sequence builder and email automation capabilities of Apollo work well and is the primary part of the application that we use. We have also tested the AB testing feature and this has helped improve our open rates by more than 10 percent. Good and vast database. Great features like filters, export, sort, etc. Easy to use along with learning it. UI, UX and Data are the main selling points. Starting with data, Apollo has one of the best enrichment systems out there, it integrates seamlessly with your LinkedIn to enrich the contact or business information of the page you're on. Apollo also works very nicely with your email, I am able to see recently opened emails and can also track recently sent emails as well as emails I can mark for follow-ups directly on my Gmail. Finally, the UI & UX system of Apollo is great, it's sleek and modern. Cons Sometimes the email ids are not correct and some profiles did not have contact numbers and that delays the process. Sometimes the dataset isn't as large as what we can see in Linkedin for given roles/industries. At times it can appear slow to load data. Often we can find contacts in Linkedin but are then unable to find them in Apollo so the quality of the data can sometimes be a bit hit or miss especially if you are targeting smaller companies and not just large publicly listed ones. Slow at times, and Support is not that great, rest is fine. Not a lot not to like about Apollo, I think external integrations that Apollo does not have might be an issue, so if you're deciding on Apollo you might have to do quite some heavy lifting switching.
Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
Company Information Sellframe Founded: 2014 United Kingdom addtocrm.com	Company Information Apollo.io Founded: 2015 United States www.apollo.io
Alternatives Derrick	Alternatives Pipedrive
Bulkdata.ai	D&B Hoovers Dun & Bradstreet
Kaspr	Adapt Adapt.io
Zaplify	ZoomInfo Sales ZoomInfo
ReachStream View All	Outreach View All
Categories Lead Intelligence Supported	Categories Account Data Management Supported AI GTM Supported AI Lead Generation Tools Supported AI Sales Agents Supported AI Sales Assistants Supported AI Sales Tools Supported AI SDR Supported B2B Data Supported Call Recording Supported Cold Email Supported Conversation Intelligence Supported Data Enrichment Supported Email Verification Supported Go-To-Market Supported Inside Sales Supported Lead Generation Supported Lead Intelligence Supported Lead Management Supported Marketing Account Intelligence Supported Parallel Dialers Supported Sales Supported Sales Acceleration Supported Sales Dialers Supported Sales Enablement Supported Sales Engagement Supported Sales Intelligence Supported Sales Prospecting Supported
	Show More Features B2B Data Features B2B Contact Data Supported B2B Intent Data Supported B2B Leads Data Supported B2B Marketing Data Supported Business Ownership Data Not Supported Company Data Supported Employee Data Supported Firmographic Data Supported Job Posting Data Supported Salary Data Supported Technographic Data Supported Email Verification Features Bulk Email Verification Supported Catch-all Server Detection Not Supported Disposable Email Detection Supported Domain Check Not Supported Mail Server Validation Not Supported Single Email Verification Supported Spam Trap Detection Not Supported Syntax Check Not Supported Inside Sales Features Auto-Dialing Supported Call List Management Supported Call Recording Supported Campaign Management Not Supported Dashboard Supported Data Management Supported Lead Capture Supported Lead Distribution Not Supported Lead Scoring Supported Performance Management Supported Lead Generation Features Contact Discovery Supported Contact Import/Export Supported Lead Capture Supported Lead Database Integration Supported Lead Nurturing Not Supported Lead Scoring Not Supported Lead Segmentation Not Supported Pipeline Management Supported Prospecting Tools Supported Visitor Identification Not Supported Lead Management Features Activity Tracking Supported Campaign Management Not Supported Lead Capture Supported Lead Distribution Not Supported Lead Nurturing Not Supported Lead Scoring Supported Lead Segmentation Supported Pipeline Management Supported Prospecting Tools Supported Source Tracking Not Supported Sales Acceleration Features Campaign Management Not Supported CPQ Not Supported Dialer Supported Email Sequencing Supported Email Templates Supported Email Tracking Supported List Building Supported Meeting Scheduler Supported Predictive Analytics Supported Reporting Supported Sales Gamification Not Supported Sales Intelligence Supported Sales Workflow Management Supported Sales Enablement Features Collaboration Supported Contact Management Supported Content Management Supported Document Management Not Supported Goals / Quota Management Supported Lead Management Supported Meeting Management Supported Performance Management Supported Presentation Management Not Supported Proposal Management Not Supported Territory Management Supported Training Management Supported Sales Engagement Features Call Scripts / Call Steps Supported CRM Integration Supported Email Sequences Supported Email Tracking / Automation Supported Lead Management Supported Reporting / Analytics Supported Sales / Voice Dialer Supported Sales Automation Supported Search Supported Task Management Supported Templates Supported Workflow Management Supported Sales Intelligence Features CRM Integration Supported Data Cleaning Supported Data Enrichment Supported Data Import/Export Supported Data Mining Supported Data Verification Supported Email Integration Supported Lead Scoring Supported List Building Supported Performance Management Supported Pipeline Management Supported Predictive Modeling/Analytics Supported Prospecting Tools Supported Reporting/Analytics Supported Sales Forecasting Supported
Integrations HubSpot CRM Supported Zapier Supported Claude Code Not Supported Gmail Not Supported Google Sheets Supported Insightly Supported Less Annoying CRM Supported Maildoso Not Supported Mailgun Not Supported Model Context Protocol (MCP) Not Supported OpenAI Codex Not Supported Pronnel Not Supported Salesfinity Not Supported Salesloft Not Supported Salesmate Supported Scriptify Not Supported Sprouts.ai Not Supported USAgentLeads Not Supported Vinna AI Not Supported Vorker Not Supported Show More Integrations View All 35 Integrations	Integrations HubSpot CRM Supported Zapier Supported Claude Code Supported Gmail Supported Google Sheets Not Supported Insightly Not Supported Less Annoying CRM Not Supported Maildoso Supported Mailgun Supported Model Context Protocol (MCP) Supported OpenAI Codex Supported Pronnel Supported Salesfinity Supported Salesloft Supported Salesmate Not Supported Scriptify Supported Sprouts.ai Supported USAgentLeads Supported Vinna AI Supported Vorker Supported Show More Integrations View All 101 Integrations
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